Toyota Case Analysis

IDENTIFICATION According to our analysis, Toyota is lacking corporate identity in its host country. Toyota is experiencing difficulty bridging the gap between its Japanese collectivist culture and the individualist culture of the United States in regards to its marketing strategy. ANALYSIS Toyota’s key challenge is the fact that it is lacking an overall image in the minds of its consumers. Their consumers see them as a product rather than a company. For instance, the CEO has concluded, â€Å"no one knows who Toyota is, that it is a faceless organization and doesn’t have a human element in the eyes of the consumer. This shows that its corporate identity is not currently designed to reflect the company’s leading position in terms of technology and image. Toyota’s second obstacle involves developing this corporate identity without diverting from its Japanese collectivist culture. This culture encourages conformity and group cohesion, while it discourages ind ividually standing out; rather they are more uniform and homogeneous in nature. As such, defining your authentic self and broadcasting it tends to put the Japanese at risk of being separate from, rather than part of the group, which is where the challenge lies.The CEO wants its entire company, the â€Å"heroes,† to represent the â€Å"face† of the company, not just one single person serving as a representative, as the American individualist culture would. However, the consumers Toyota wants to target in its host country practice individualism, while Toyota is using strategies from its collectivist culture. In turn this causes a conflict in the marketing strategy. RECOMMENDATION The following action steps will address the lack of corporate identity that Toyota is facing while keeping the collective Japanese culture within the company: 1.Hire a marketing team with knowledge of cross cultures between Japan and the United States. This team will research and identify the ta rget audience, help to identify the final theme, develop the budget according to media outlets and scheduling, and finally, execute the improved marketing plan (Advertising Campaigns – Meaning and its Process). 2. The marketing campaign will focus on developing the â€Å"heroes† of the â€Å"Toyota Way† as a marketing investment. Toyota is a collective company and so this campaign will brand the company as a whole without becoming individualistic like the culture of the United States.In developing this campaign Toyota will need to put their â€Å"heroes† out front over and over again. An example of changing â€Å"faces† as Toyota is planning can be seen with Chryslers Dodge Ram. Chrysler has been changing their image from being hard nose and tough to family and military friendly (Snavely, 2013). 3. The marketing team will determine a time line for the change in image. With the initiation of the time line, there should be six months to develop and b egin running the campaign. Toyota will run the campaign for a minimum of one year with a more realistic time frame of three years.If you look at Chrysler, they have been running the campaign to change their image for two years and are still running. Chrysler has made a huge leap with the recent â€Å"Farmer† ad moving them to the softer side of their image (Scullio, 2013). Works Cited Advertising Campaigns – Meaning and its Process. n. d. February 2013. . Snavely, Brent. â€Å"Fresh Marketing Eyes. † Winnipeg Free Press: A. 1. 2013. Print. Sciullo, Maria. â€Å"Super Bowl Ad Glorifying Farmers a Hit. † McClatchy – Tribune Business NewsFeb 05 2013. ABI/INFORM Complete. Web. 26 Feb. 2013 .

Cbta

Military profession can be considered as one of the oldest professions in the world. It had been a feature of societies throughout history where certain groups of people were entrusted with the responsibility of defending the state. The military profession today however, differs in many aspects from the military of the late eighteenth century in the sense that recruitment is based on education and skill rather than on the basis of social origins. Military men today work on a full-time basis instead of regarding military service as a part-time vocation or hobby.All professions are expected to maintain a certain level of competency and will be reprimanded or reject outright if they do not measure up to the required professional standards. The military profession must maintain high standards of performance in the eyes of the general public in order to hold its credibility and professional standing. Over the years, western writers like Huntington (1957), Janowitz (1971) and Sarkesian (19 75) had given their views on the subject of military profession and professionalism.They had identified the following general characteristics of military professionalism which are organizational structure, special knowledge, education and training, self-regulation and commitment. The Malaysian Army had rise up to the challenge in addressing the issues of military professionalism among its personnel. All the characteristics of military professionalism mentioned earlier are being addressed seriously by the Army.Thus, one of the measures taken by the Army that the best place to start inculcating professionalism among the soldiers should start at the training centers. The Army has 17 training institutions all over the country and in 2011 the budget allocated for the Markas Pemerintahan Latihan dan Doktrin Tentera Darat was $22. 7 million. With 250 courses and 441 series of courses in 2011, the number of soldiers trained in year 2011 was approximately 16,000. This is a significant figure that can be considered as products of the Malaysian Army.Therefore, the Army has taken an approach by introducing the Competency Based Training and Assessment (CBTA) as a measure to increase the level of professionalism among its personnel. CBTA is not a new approach in training. It has been a nationwide move by the Ministry of Human Resources. Malaysia, along with the United Kingdom, Australia, New Zealand, South Africa, Sweden and Germany were the main players in implementing CBTA since year 2000. The introduction of the National Skills Certification System in 1993 by the Majlis LatihanVokasional Kebangsaan (MLVK) and the soon to be implemented National Skills Development Act by the Ministry of Human Resources as well as the Malaysian Qualification Framework (MQF) by the Ministry of Higher Education will serve to restructure and streamline the national vocational and skills training in the country towards meeting the demands of today’s job tasks more effectively. Its intro duction is indeed timely, given the high priority that it places on the area of human resource development.With the emphasis towards preparing trained and qualified skilled workforce to support the country’s economic development, therefore, the more flexible framework of national skills recognition and qualifications is necessary to promote a conducive training culture for the personal motivation of skilled workers, which would hence lead to the overall upgrading of competencies amongst the country’s skilled workforce. Competency based learning has been the basis of most training and has been practiced in most countries.The Roman Army for example, were masters of competency training as applied to large groups and their effectiveness in delivering such training was a major contributor to their military success. A perfect description of competency training is as follows: â€Å"Their drills are like bloodless battles, and their battles are like bloody drills. † Jos eph Ben-Matthias, aka Flavius Josephus The terms of CBTA have many variations. Some countries know it as Competency Based Learning (CBL) and some countries call it Competency Based Training (CBT). Nevertheless, competency is the main keyword.CBT was a critical factor in the US Army’s ability to train several million young men during World War II. With the attack on Pearl Harbor in 1942, the US Military was faced with the requirement to train millions of young men for its rapidly expanding armed forces. This rapid expansion required a method for quickly providing people with the knowledge, skills and attitudes required to do a particular job. Using variations of CBT, millions of young men were trained, shipped to Europe or the Pacific and due to their training played a major role in the defeat of Germany and Japan.The role of training in enabling the US Military to expand from a very small army to one of several millions in only a short period of time is mainly due to the effe ctiveness of CBT. The Vocational Education, Employment and Training Advisory Committee of Australia, sees CBTA as â€Å"training geared to the attainment and demonstration of skills to meet industry-specified standards rather than to an individual’s achievement relative to that of others in a group†. CBTA is basically a scientific approach to training that relies on identifying the knowledge, skills and attitudes required to do a particular job, for example for an infantry soldier.The approach taken was to break each job down into groups of competencies. Competencies related to any particular job could be identified through a careful process of training analysis in terms of performance, conditions and standards. For example an infantry soldier might be required to perform firing of a rifle. The conditions required to fire the rifle at various conditions and positions. Example of standards required are, during day on a range at one hundred meters score fifty hits on a t arget measuring three foot high two foot wide, while standing.There is considerable debate as to what actually makes a competency, but for general purposes it can be identified as a readily identified group of related knowledge, skills and attitudes, which taken together constitute a major part of a job which is subject to measurement and assessment. Generally if you cannot measure performance with a stop watch then it is probably not a competency. To give an example, firing a rifle in terms of infantry training can be regarded as a competency. It is a major part of an infantry man’s job. It can be measured in terms of performance, conditions and standards and you can put a stop watch to it.For example, ten shots in the target within one minute. The Malaysian Armed Forces (MAF) adopted CBTA based on the concept implemented by the Australian Defence Forces (ADF). The ADF practiced the CBTA concept since year 1996. The MAF, realizing the need to revamp the approach towards trai ning, started the initiative towards CBTA in 2002 and started implementing CBTA in year 2007. The introduction of CBTA in the Army training programs has lead to the establishment of the Malaysian Army Competency Standard (MACS). It is a document that underlines the necessities and requirements that must be obtained by a soldier in their field of expertise.MACS will be assessed based on job proficiency in order to make sure soldiers can accomplish tasks at a level that can be accepted. The Army has identified that there are 318 career and functional courses based on the Armed Forces Code No 2 (AF Code No 2) that need to meet the requirement of MACS. Since the introduction of CBTA until end of year 2011, the number of soldiers who have qualified for the Malaysian Skills Certification (MSC) or also known as Sijil Kemahiran Malaysia (SKM) from Army training institutions is 42,408 students.MSC or SKM is a certification structure which comprises of five levels National Skills Qualificatio n Framework based on National Occupational Skills Standard (NOSS). MACS development for the courses listed in the AF Code No 2 varies in terms of achieving SKM accreditation ranging from SKM Level 1 to 5. The strengths of implementing CBTA in the Army encompassed all the general characteristics of military professionalism mentioned earlier. In the area of education and training, once the competencies have been identified then it is relatively easy to structure a training course.You might break the competencies down into component tasks, for example before you can fire a rifle, you would have to learn how to strip and assemble that rifle. That particular task might be listed as a specific learning outcome which has to be performed before meeting the final competency of firing a rifle under specific conditions. It would then be relatively easy to structure a training course, which might involve initial training and then further ‘On-The-Job’ training (OJT), which would del iver to the Army, soldiers with the necessary competencies to do the job required.Implementation of CBTA also allows the Army training institution to produce a more comprehensive training package that take into account the core values of competency (knowledge, skill and attitude). Efficiency in managing training courses, effectiveness of course delivery and systematic evaluation or assessment, ensure the quality of training, hence ensuring the quality of soldiers. Evaluation of a soldier does not end only at a particular training institution, which is the main approach in conventional method of training. CBTA allows continuous evaluation in the form of competency log.This would ensure that a soldier does not only competent during training but also when performing task and duties at workplace. In addition, CBTA can also help the Army to develop a good organizational structure as part of achieving military professionalism. Job analysis and job specification which have been identified during CBTA process, allows the Army to have the right person for the right job. This would allow the Army to identify what sort of competency and soldiers it needs in its organizational hierarchy. Improvements have also been made on Army training centers organizational structure.Moreover, besides having at least an officer responsible on CBTA at each of the Army training institutions, the Army also has started grooming its staff and instructors on what CBTA is all about. In year 2011, there were 5 courses conducted in the Army which aimed to increase the knowledge of the staffs and instructors. The courses were, Pegawai Latihan Vokasional (3 series), Induksi Pentauliahan Persijilan Kemahiran (3 series), Course of Study (4 series), Basic Instructor Methodology (1 series) and Kursus Induksi Pegawai Pengesahan Luaran Vokasional (1 series).These courses would lead the Army to ensure that CBTA is well understood, taught and implemented. As a result, the objectives of CBTA implementation can be achieved. Military professionalism should not only be accepted among military personnel but it must be recognized by the general public. CBTA has allowed military professionalism to be accepted and recognized. The implementation of CBTA in the Army is consistent with the requirement of MLVK. Adoption of CBTA provides soldiers with another qualification path and career development opportunity that has been established in line with the academic qualification structure.In other words, this means that the double qualification structure is based on two types of qualifications, namely the academic qualification and the skills qualification that are available in this country today. The emergence of this new skills qualification structure has opened up a whole new set of opportunities for all soldiers after completing their service in the Army. In addition, it also caters to soldiers who have no qualifications to show despite having years of working experience.As an example, PULMAT has able to get SKM accreditation of SKM Level 4 for its Souse Chef course. It is the highest level of SKM accreditation achieved among all the 318 courses conducted by Army training institutions. Attaining SKM Level 4 accreditation is equivalent to a diploma based on NOSS. Therefore, it can be said that soldiers who have achieved competency in the course is at par with others in the business environment or the labour market. They would also have a better career path after completing military service if they decided to pursue any job with similar competency level.A lot of discussions have been made regarding to the advantages and strengths of CBTA in having the Army desired results. Nevertheless, CBTA also have some weaknesses in heading to higher level of professionalism in the Army. Looking at the milestone and achievement of CBTA in the Army until today, the figures and statistics can be said to the extent of they are alarming. Out of the 17 Army training institutions, only 9 tra ining centers or about 50% are considered accredited training centers. They are IKED, IKEM, IJED, PULMAT, PULNORD, PULAPOT, PULPAK, PULADA and IPDA.These training centers have in total of 42 courses out of 318 courses that have been accredited with SKM certification. This only made up to approximately 13% out courses listed in the AF Code No 2. Only one course managed to get SKM Level 4, 13 courses at SKM Level 3 and 28 courses with SKM Level 1 to Level 2. IJED has the most courses in terms that are accredited with the national level SKM. Based on the AF Code No 2, year 2011, out of the 21 courses were conducted by IJED, 12 courses are accredited with national SKM.In addition, IKEM and PULMAT have 7 courses each with national SKM accreditation. PULADA on the other hand, only have 1 course (Dog Unit Handler Course) which has achieved national SKM accreditation. This is very distressing figures for the Infantry Corps in terms of where is the future of Infantrymen during their service and once they leave the service. The competence level of Infantrymen should portray the professionalism of the Army since most Infantry officers would end up as top brass in the Army.As for the future of Infantrymen after their service, the Army must take a necessary action to in order to ensure that Infantry soldiers have a decent competency to compete in the labour market, especially for the other ranks where they would normally retire by the age of 45 and still need to work to support their family. With only 1 course accredited (SKM Level 2) out of 18 courses conducted by PULADA, CBTA can be said as failed to increase the level of professionalism for the Infantrymen. Only those who have the technical skills and knowledge while serving in Corps such as KJLJD and KPD would reap the benefits of CBTA.With majority of Army personnel were only trained at SKM Level 1 and 2, one lead to wonder how SKM Level 1 and Level 2, help the Army to increase professionalism among its personnel. The general guideline of SKM level is as the following diagram. SKM Level 1 and Level 2 are categorized as in the operation and production level in terms of category of personnel. These are the level where most of Army personnel managed to obtain SKM certification from attending courses in year 2011. In year 2011, 4,800 Army personnel obtained SKM certification.Only 11% (550 personnel) obtained SKM Level 3, 32% (1,516 personnel) obtained SKM Level 2 and 57% (2,734 personnel) obtained SKM Level 1. Thus, referring back to the general characteristics of military professionalism, if the Army considers having most of its personnel achieving SKM Level 1 and Level 2 as increment in professionalism, then CBTA would have met its objective. Nevertheless, military professionalism is more than just special skills as in SKM Level 1 and Level 2. The Army should be looking at aiming for at least SKM Level 3 in order to increase some level of professionalism.SKM Level 3 will allow soldiers to have the three categories of personnel as shown in the diagram. The categories are skills, related/management skills and supervisory skills. Mastering them would lead to achieving military professionalism. When the MAF adopted CBTA, the general guideline of SKM competency has been laid out based on rank structure. SKM Level 1 for the rank of Private and Lance Corporal, Level 2 for Corporal, Level 3 for Sergeant and Staff Sergeant, Level 4 for Warren Officers and Level 5 for Officers. It can be said that some courses in the Army failed to meet the guideline.As an example, the Section Commander course conducted at PULADA, is only developed to achieve SKM Level 2. Thus, for the Infantry Corps, most of its sergeants would have SKM Level 2 instead of SKM Level 3 as required by the MAF. This should be a major concern for the Infantry Corps because it has the most number of personnel in the Army. The number of personnel with the rank of sergeant in the Infantry Corps is approximately 1,500 personn el. In the Infantry Standard Battalion, personnel holding the rank of sergeant are 56% (57 personnel) out of the 102 Non-Commissioned Officers (NCOs) in the battalion.The Infantry Section Commander course at PULADA basically focus on field application and tactics and not so much focus on managerial and administrative duties at the battalion. The managerial and administrative duties are covered mostly during the Pegawai Tidak Tauliah Rendah (PTTR) course at IPDA. Nevertheless, an infantry soldier is qualified to be given the rank of sergeant once he completed the Infantry Section Commander course. In an Infantry battalion, he is responsible to manage 7 personnel in his section.In year 2011, PULADA conducted 3 series of the Infantry Section Commander course with total number of approximately 300 students. The 300 personnel would have little knowledge of managerial and administrative duties due to normal practice applied in an Infantry Battalion is that a soldier will go for PTTR cours e once he completed the Infantry Section Commander course and if the he is planned to be promoted to the rank of Staff Sergeant. Moreover, on average only 100 bits are given to Infantry Corps per year for the PTTR course.In comparison to the 300 personnel attended the Infantry Section Commander Course per year, less than 50% would have the chance to attend the PTTR course. Hence, approximately 200 personnel would not be competent enough to manage a section of soldiers in the Infantry Battalion. In the Sistem Saraan Malaysia (SSM), a Sergeant in the Infantry Battalion will have to complete the PTTR course if he wishes to have a better pay. He will be given the P2 salary for the rank of Sergeant. Therefore, it can be said that money could be the motivational level to attend the PTTR course.That motivation would force the learning of managerial and administrative knowledge during PTTR course where in return, it would make the Sergeant a better soldier, increasing his level of professio nalism. Thus, it leads to the question on the new SBPA salary structure system where salary of P2 no longer applies. There could be personnel by the rank of Sergeant no longer wish to attend the PTTR course if they feel that they would not be promoted to the rank of Staff Sergeant. Hence, it can be said to the extent that without the PTTR course they would be less professional.For an Infantry Battalion, the 57 Sergeant would not have the competency to manage approximately 500 soldiers in the battalion if no one attends the PTTR course. The chain reaction effect of this issue is that officers would have a larger responsibility in ensuring military professionalism is carried out in the Army. The responsibility supposedly to be shared among the NCOs and Officers in order to have a well structured organization as required in achieving military professionalism. Another area where CBTA is seen as does not promote the sense of professionalism is in terms of leadership training.CBTA is not effective when used as a basis for training in areas such as leadership, and management where it is almost impossible to measure competency in terms of clearly defined behaviors that contribute to effective management and leadership, hence affecting the characteristics of military professionalism. Such areas still rely on a subjective assessment made by experts in the field. For example many special forces training courses do use competencies as part of the training package where these competencies relate to measurable behaviors. Literally behaviors which can be measured with a stopwatch.However, the final assessment must be subjective. Such assessment could take the form of a group of experts examining each individual and asking a question that can only be answered subjectively such as ‘would you go to war with this man’. If the answer is no, then it doesn’t matter how many behavioral competencies the individual has passed, he is not suitable. Such subjective as sessment is probably still appropriate in assessing candidates for jobs where qualities are required that can only be defined subjectively by experts. For example priest, teacher, military officer or a flying instructor.All of these types of jobs require qualities that it is almost impossible to define in terms of behavior. It is hard to say what exactly a good leader is actually doing, but we know it when we see it. Attitude competencies generally fail because they can only be measured in the negative. For example, a competency might require the individual to demonstrate the right attitude to safety. Well you can easily measure the wrong attitude, if somebody lights a cigarette in a no smoking area, you have a behavior which clearly demonstrates a poor attitude to safety.But if the individual is not smoking, it doesn’t demonstrate a positive attitude, all it shows is that the person is not smoking. Officer training courses where students are aware that attitude is being asse ssed tend to lead to students falsifying their behaviors that they believe will be viewed in a positive light. For example demonstrating keenness by always smiling and being willing to do a task. Any assessment could only conclude that the person is competent at smiling and effective in using the language of volunteering, it says nothing about the individual’s attitude.The keen individual might well turn out to be displaying a competency in duplicitous behavior, which might well be useful but is hardly a trait likely to endear the individual to his or her subordinates. CBTA could also lead to soldiers feel complacent on their achievement. They only have to achieve competence level since the evaluation is either he is competent or not yet competent. In contrast, the Singapore Armed Forces (SAF) adopted the Competency Based Learning (CBL) and has a different competence level assessment.The differences between the Malaysian’s Army CBTA are that the SAF’s CBL evalua te performance based on five level of competency. The levels are, Novice/Advance Beginner, Competent, Proficient and Expert. The SAF feels that these are the necessary levels that should be assessed in CBL especially leadership training. Therefore, the Malaysian Army leadership training could be hampered in increasing level of professionalism due to soldiers feel that they only have to be assessed as competent. In order to excel, one should not feel complacent but try to bring the best out of him.In conclusion, the Malaysian Army should have a well defined terms and definition of military professionalism. From there, it would be able to understand how CBTA can improve the level of professionalism among its personnel. Based on the discussions, arguments and empirical evidence of CBTA achievements in the Army, it can be concluded that the level of professionalism could be increased solely by implementation of CBTA. Nevertheless, it does not mean that CBTA has failed in terms of its ob jectives, it merely need a minor overhaul in terms of the SKM level needed by Army personnel in achieving professionalism. 3894 words) REFERENCES 1. Janowitz, Morris, The Professional Soldier, The Free Press, New York, 1971. 2. Huntington, Samuel P. , The Soldier and the Slate, Belknap Press, Cambridge, Massachusetts, 1957. 3. Sarkesian, Sam C. , The Professional Army officer in a Changing Society, Nelson-Hall Publishers, Chicago, 1975. 4. Ramatahan, K. , Leadership Development Through the Singapore Armed Forces (SAF) Competency Based Learning Project, SAFTI Military Institute, Singapore, 2000. 5.Annual Report, Laporan Perkembangan Latihan dan Penilaian Berasaskan Kompetensi (LPBK) Tahun 2011, MK LAT-BPL(MLVK)/G3/3001/5(71) dated Feb 2012. 6. MACS Report, Pembangunan Standard Kompetensi Tentera Darat (SKTD) Untuk Tugas Penolong Ketua Platun Infantri Dan Ketua Seksyen Infantri, MK-TD Jab Inf, Kuala Lumpur, Jul 2008. 7. Paper Work, Konsep Strategi dan Perlaksanaan LPBK Dalam Angkatan Tentera Malaysia, MATM/J1CTK/A/238/8 dated 12 Dis 2005. 8. AF Code No 2, Jadual Kursus Tempatan Tahun 2011, Markas Pemerintahan Latihan dan Doktrin Tentera Darat, Kuala Lumpur, 2011.

Elie Change

Ms. GrimeseyLaftsis, Helena Ostrander9/6 English15. 11. 12 How do Elie`s life experiences during WWII change him physically, mentally and emotionally? In Elie Wiesel `s book Night the author shows how he himself changed during WWII. In camps such as Birkenau, Buna and Auschwitz people change. They lose faith, hope, families and their physicality. Every day, we go through situations that affect us in some way. The more difficult situation is, the more of an effect it has on us. A few days it`s enough to change the personality of a Human and to start acting like hungry animals.Elie`s experiences during WWII change him change him a lot physically, mentally and emotionally. In Hitler`s concentration camps the Jews were abused, starved and freezing. People who had power in the camps were the strongest. They could beat whoever and whenever they wanted to. Once Elie cross the path of Idek while he was nervous and he started hitting him so hard, â€Å"He threw himself on me like a wild beas t, beating me in the chest, on my head, throwing me to the ground and picking me up again, crushing me with ever more violent bows, until I was covered in blood† (Wiesel, 53).This quote shows us how unfair was life in those camps to the people that didn`t have power. The powerful ones were hitting the people so hard and they did not care about them. During the winter the Jews were freezing because they didn’t have such things as blankets, gloves and hats. While Elie was going to Buchenwald camp he said â€Å"We were nothing but frozen bodies† (Wiesel, 100). In this quote Elie Wiesel literally describes himself and his others fellows as nothing more but â€Å"frozen bodies†. They didn`t receive any food and ate only snow.During the night they were lying on top of each other just so they don`t freeze so fast. Another cause of a physical change is malnutrition. Their food was insufficient and all of the people lost a lot of weight. A few days after the libera tion of Buchenwald Elie finally saw himself in the mirror, â€Å"From the depths of the mirror, a corpse was contemplating me† (Wiesel, 115). Ellie describes his body as if he has the body of a dead person. He lost so much weight in the camp that he couldn`t even recognize himself.He last saw himself when he was still in the ghetto, now when he finally sees himself in the mirror he is shocked because of the change in his body. Elie has a physical change because life there was very hard. Unfortunately â€Å"physical change† wasn’t the only change that he experienced during the period when he was in the camps. Elie change emotionally soon after entering the camps. He becomes very close to his father in the camp, they are always helping and supporting each other during hard times. But during the years when he was in the camp he stopped caring about his family, friends and everything that he cared before.When they split his family he stayed with his father and only a few days was enough to change Elie`s personality, â€Å"My father had just been struck, in front of me, and I had not even blinked† (Wiesel, 39). This quotes shows us from its own words â€Å"I had not even blinked† how much has Elie change throughout the WWII. It also shows us how cruel and selfish he has become. He doesn’t even care for his father anymore. Another good example for an emotionally change is when Elie`s dad died, â€Å"I did not weep, and it pained me that I could not weep†¦at last† (Wiesel, 112). Even at his dad funeral he did not even cried.He tried to cry but he couldn`t. This shows us how much the camp changed him. The camp teaches them to live only for themselves and to not help anyone even their own fathers, â€Å"I knew he was running out of strength, close to death, and yet I had abandoned him (Wiesel, 10). This quote shows us that even though his dad was very sick and was close to death, Elie left him alone. Which mean tha t he doesn`t care for his dad anymore because if he cared he would do anything possible to help his dad. Elie changed from being a nice caring person to a heart-colded, selfish monster.In such camps people change a lot in their religious beliefs and learn that they only live for themselves. You shouldn`t help your fellows because in there your life is more important. In those camps there aren’t such things as brothers, sisters, fathers you should care only about yourself, â€Å"I gave him what was left of my soup. But my heart was heavy. † (Wiesel, 107). He gives his soup to his father but not willingly. He change a lot in the concentration camps. Elie also change his religious beliefs during this period when he was in the camps.At the beginning of the novel he was very religious but after the WWII he stopped believing in God,† Blessed be God`s name? Why, but why would I bless Him? † (Wiesel, 67). He doesn`t understand why he should bless God name if he per mits to the Germans to manipulate them like this. He lost hope and faith in him, â€Å"Never shall I forget those moments that murdered my God and my soul and turned my dreams to ashes. † (Wiesel, 34) This quote shows us with its own word â€Å"murdered† that for him God is dead. Because of the camps he lost faith in God and turned his dreams into ashes.In those camps people stop having faith in God and understand that they should live for themselves; they should not care about the others. Before the war Elie was considered as a deeply religious young boy Elie but everything change since he arrived in the camps. He lost faith in god. In those camps Ellie and his fellows were like slaves; they were only working and almost didn`t had nothing to eat. The SS policemen were beating them whenever they wanted to without having pity for them. Only a few days were enough to change Elie mentally, emotionally and physically.

PICO Essay Example | Topics and Well Written Essays - 500 words

PICO - Essay Example There are unaddressed questions in the present clinical practice or when the circumstances cause an inv3estigator to compose a clinical research question. The intention of this research paper is to analyze the steps in the composition of a research question. The concepts of PICO (population, intervention control and outcome) along with evidence based research will be further examined. A seven year old girl is in an emergency room with a severe tinnitus. She has a history of headaches and earaches. Her mother is concerned about the effects of acetaminophen. Her daughter is complaining of stomach problems and nausea after the ingestion of acetaminophen, she is worried about the ringing in her ears. The mother would like to know if the acetaminophen that she has been administering to her daughter is effective or is there a better intervention. This where the concept of PICO and evidence based practice come into effect for the nursing health care professional. Information must be gathered about the patient. The resources available for treatment must be assessed. The questions that are to be asked by the nursing and health care practitioner are the following: Expanding upon the concept of PICO, there is also an order of importance to the strength of evidence. This order of importance assists in ensuring the validity of the research sources, as the research sources presenting stronger evidence are preferred over the research sources with evidence which presents less strength (Zhao et al., 2010). 2. Innovation and implementation- The nursing professional is not simply a health care professional. The nursing professional is also an enabler who facilitates the process of healing. Patient centered care should become a more important concept in medical industry trends and evidence based research. This perspective for the health care professional is to search for the causes, developments and outcomes of an illness (Ray, 2004). Descartes, the

Discuss the Collapse of the Barings Bank. The solution that led after Research Paper

Discuss the Collapse of the Barings Bank. The solution that led after the collapse - Research Paper Example His superiors had approved his purchases on the Singapore markets, and immediate sales on the Japanese markets, whereby he could secure a small profit. On the contrary, he bought from the Singapore markets and held on to the stocks as a gamble on the future treads in the Japanese markets. Based on the existing literature (Bair 2015), it is apparent that Barings bank was bought by the Dutch bank called ING, at a total of  £1 and assumed all of the bank’s liabilities (Bair 2015). As a result, a subsidiary ING Barings, was formed. Huon’s (2015) study further revealed that ING sold its operations based in the USA to ABN Amro for $275 million. The rest of ING Barings, was integrated with its European banking division. By the year 2001, Barings Bank had only been left with Asset Management after selling operations stated above, and the rest being absorbed by ING Barings. ING went a step to split BAM and sold it to Mass Mutual and Northern Trust. Mass Mutual acquired BAM’s investment management activities, as well as the patent rights to use the Baring Asset Management name, whereas Northern Trust acquired BAMs financial services group. In response to the conflicting question on whether they managed to fix the financial problem or not, recent research (Anon 2015) proved that Barings bank never regained its stability as a complete investment corporation. However, Barings name still lives on as the Mass Mutual Subsidiary; Barings Asset Management. Further results (Glyn 2015) showed that the Bank’s private equity international, which included investment teams in India, Asia, and Latin America, was acquired by its respective management teams. These teams in the present days are Baring Vostock Capital Partners in Russia, GP investments in Brazil,Baring private equity in Asia and Baring Private Equity Partners in India. In regard to Leeson; the man

CEO of General Electric Company Essay Example | Topics and Well Written Essays - 1000 words

CEO of General Electric Company - Essay Example As the discussion outlines, people in general impression of Reg Jones was additionally high, as he had been perceived the CEO of the decade and he was highly respected in numerous meetings. Welch must be dependent upon the errand of supplanting a man that a lot of people in the business considered a legend. An alternate real test Welch faced that cant be disregarded is the external environment when he assumed control as CEO. In the meantime he was accused of replacing his successful antecedent, Welch likewise needed to manage a U.S. monetary subsidence. Moreover, there was an expanding measure of competition from a worldwide rivalry that aggravated the issues being confronted by the lazy economy. It would be one thing if Welch was entering his new position under perfect monetary circumstances, yet he was consistently tested with the mission to keep on growing GE with numerous powers conflicting with him. A third element that made Welch's test so difficult related to the multifaceted nature of the association. Under Jones and his concentrate on developing the key arranging procedure, GE had bloomed into a huge association with upwards of nine levels of the progressive system. Welch was quoted saying that they used to go from the CEO to small groups and businesses but due to the multifaceted nature of the organization it became hard for them to continue with the reporting structure. It creates the impression that Jack Welch took care of the numerous difficulties he confronted viably. Obviously, as with best CEO’s, they have to make numerous and regularly difficult decisions. Welch hit the ground running when he was designated CEO and from the earliest starting point, he had an objective of extremely rebuilding the company and keeping in mind the end goal of attaining the desired change was looking for.

Intermediate Microeconomics Assignment Example | Topics and Well Written Essays - 250 words

Intermediate Microeconomics - Assignment Example EX, Y = % change in quantity demanded of a product X/ % change in price of product Y. = {(400+450)/ (5+4)}* (4-5)/ (450-400) = (850/9)*(-1/50) = 94.44/-0.02 = -4.722. The negative coefficient depicts an increase in price of computer will result to 4.72 percentages in decrease in demand for printers. Income elasticity of demand assesses the "sensitivity of the demand for a good to a change in the income of the consumers" (Mankiw 97). Ed = (A1+A2)/ (Q1+Q2)*(change in Q/change in A) = (10,000+15,000)/ (20+18)* (18-20)/ (15,000-10,000) = (25,000/38)*(-2/5,000) = (657.89*0.0004) = -0.263. As the consumers income increases the demand of the commodity decrease even though the price remains the same. This implies the goods are of inferior quality thus when income increases consumers opt for better quality products (Mankiw 109). Regressing the logs of independent variables Px, Py and I results to a linear function of the amount needed and the independent variables (Mankiw 123). The percent change in quantity demanded is determined by the coefficient of the income I, price of the product X and price of the product

Sports Sponsorship Research Proposal Example | Topics and Well Written Essays - 1000 words

Sports Sponsorship - Research Proposal Example The research also evaluates the economic benefits, as well as, the costs associated with the Philadelphia International Cycling Championship to the city of Philadelphia and the surrounding community. Early January this year, it was announced that the Philadelphia International Cycling Championship would not be held in 2013 (Velo News, 2013). The announcement of the cancellation of the yearly race was a surprise to many people. Among those who were stunned by this announcement are spectators, race participants and citizens of Philadelphia, and the surrounding communities. However, the organizers of the Philadelphia International Cycling Championship race promised to reorganize with new partners to make the yearly race superlative in future. This means that the next Philadelphia International Cycling Championship race will be held next year, if the organizers manage to find sponsors who may be willing to commit their funds towards the preparation of the event. Given that the Philadelph ia International Cycling Championship is among the biggest, special events of Philadelphia, the race had both economic benefits and costs to the city of Philadelphia and surrounding communities. ... This contributes to the revenue of the city. Also, community members benefit because they are the suppliers of the requirements of hosting spectators such as foodstuffs. In addition, people from areas surrounding the city of Philadelphia are employed by various companies that are associated with the organization of the Philadelphia International Cycling Championship race. Other economic benefits include revenue earned from travel of the participants and spectators in throughout the city of Philadelphia and its surrounding communities (Visit Philly, 2012). Therefore, the Philadelphia International Cycling Championship is of significant economic benefit because it earns revenue for the city of Philadelphia, through charging of a flat fee to organizers and participants (Ford, 2013). On the other hand, the Philadelphia International Cycling Championship is associated with the rising city costs (PR Web, 2013). For instance, the city of Philadelphia incurred some costs in preparation of th e event when sponsors could not reach the threshold of the required funds for hosting the Philadelphia International Cycling Championship. This move was taken by the city of Philadelphia because of the economic benefits that the race brought to the city. However, the city of Philadelphia increased the charges to the organizers tremendously in 2009, a time when sponsorship commitment of TD Bank was coming to an end (Ford, 2013). Other costs associated with the Philadelphia International Cycling Championship include lawsuits. For instance, one of the organizers is facing a law suit, whereby he is accused of failing to purchase the remaining share of their joint sporting with one of the participants who died of cancer last year (Ford, 2013). Instead, the organizer had used the

Information Technology and Information Systems for Business Essay

Information Technology and Information Systems for Business - Essay Example It also highlights the limitations of this project as well as advantages and disadvantages of implementing this technology in a retail business. Those companies who have already carried out the implementation process of RFID tags into their businesses are taken into account during this report. Conclusion is drawn from the research and recommendations have been made at the end of the report as to whether the company should go for applying RFID tags into their business or not. The purpose of this study is to evaluate whether it is feasible for Naisten Pukutehdas to embed RFID tags in the products of all of its stores. This prospect has disadvantages and advantages as well but the pros of this proposal weigh better. It will provide customer satisfaction, a greater, better, newer and easier experience for the customer, optimization of the business, speed benefits to the business and loyal customers. In these challenging and turbulent times, where people find it difficult to risk new technology, this proposal intends to increase the market share of the company as well as to expand the market on cost which is relatively low. The examples of other companies who have successfully gone through this procedure have been discussed and the good and bad of this technology has been discoursed as well. The company of Naisten Pukutehdas started at the end of 1910 when young and vivacious Aino Rosendahl’s ambition of doing a sewing business was put into practice. Since then there has been no looking back. The apparel line includes clothes for young girls and women, ranging from sports, casual dresses, jeans and the famous pants for women and girls. After passing several consequential years, the company just celebrated their 90th anniversary in the spring of 2009. With 11 personal stores in Finland and 2 in St. Petersburg, NA aims to establish Finnish fashion internationally and

Fukushima Daiichi Nuclear Disaster Essay Example | Topics and Well Written Essays - 1750 words

Fukushima Daiichi Nuclear Disaster - Essay Example s on the personnel and public; and effects on the nuclear industry, changes enacted by the Department of Energy or Nuclear Regulatory Commission to prevent or minimize recurrence of the event in the US. Also, personal views about the disaster have been stated all throughout the paper. Studies or reports about the Fukushima Daiichi nuclear disaster has been also cited in the paper. It has been few years since a tragedy happened in Japan wherein several people died along with millions of properties and industry. Several dreams had gone as disasters came along the way. It was really hard for the Japanese people to move on but they should and they did. Knowing the country of Japan as the country of industrious people, they came now to be fine after what had happened to them. It is actually good to see the positive views of that tragic moment in the country because people can get stronger and improve even more. The government also stood on their mission and vision to serve everyone more over in the midst of challenges. However, there are still things that need to be clarified or studied so that people could be able to understand what really happened. What really happened with the Fukushima Daiichi nuclear disaster? According to Anzai, et al (2012), it was March 11, 2011 when an earthquake and tsunami hit the northeastern part of Japan. These natural occurrences brought a huge problem in the country especially to the stabilization of nuclear plants. Addition to that, Anzai, et al (2012) also said that: â€Å"Operating reactors shut down automatically, with control rods inserting into the reactor cores. However, the 14-meter tsunami triggered by the earthquake disabled all AC power to Units 1, 2, and 3 of the Fukushima Daiichi Power Plant, carrying away fuel tanks for emergency diesel generators. Water injection failed in the emergency core cooling system of Units 1, 2, and 3. Since the normal cooling system was inoperable, a pressure valve was opened manually to reduce

Socio economic class Essay Example for Free

Socio economic class Essay There is a challenging and closely related link between religion and public schools. Diversity in class rooms also includes the diversity of religions and some of the teachers think that religion has become the most controversial subject. There are students from different religions studying in USA schools including Hindus, Muslims and Sikhs; the school curriculum also includes material on religion (Kunzman, 2006). Schools are the breeding ground for the future actions of children and they should focus, among other things, making students understand the diversity of the fellow students specially when conflicts may erupt as a result of the differences and religion is one such sensitive aspect that can result in disagreements about our way of living in the society and our behaviors. USA is still dominated by Christianity but religious pluralism is increasing in the country and it has been found that â€Å"The United States has become the most religiously diverse nation on earth† (cited in Kunzman, 2006). The importance of religious diversity is evident from the fact that a religious diversity must be carefully analyzed and made a part of school curriculum if we want to live without conflicting religions together. (Kilman, 2007). Following are some guidelines that should be kept in mind while educating religiously diverse classes: Students should not only be equipped with the basic knowledge of different religions but they should also be made to understand and appreciate the other religions and respect the differences, this is done to value diversity and not to change the individual believes (Kunzman, 2006). Students should be clearly taught that religion is a private affair and has nothing to do with how we socially interact with each or make friends. There is absolutely no reason to have disagreements with fellow students over religious practices or values. Learning about other religions and cultures in a respectful environment doesn’t imply the loss of the child’s unique cultural or religious identity (Kirmani Laster, 1999). There is a lack of commitment in public schools towards developing students’ cognitive understanding of religion. Some studies point out the inattention towards religion in textbooks while others give evidence of a lack of confidence on behalf of the teachers’ lack of confidence in addressing current religious standards (Kunzman, 2006). As long as the schools are not serious about imparting religious education or understand how important they are to managing diversity, no step can be taken at the level of individual teachers or students. Without the necessary steps, appreciating other religions’ diversity is not possible. Another one of the many several ways to mark diversity is socio economic class. Some of the school that have been limited by a recent U. S. Supreme Court ruling from using race as a criteria for diversifying schools can use socio economic diversification as an alternative mean; as a result of such adoption, school populations are expected to go through certain changes (editorial, 2007). Social status has a link with gender. It has been explained through a study that often the result of differences in achievements are linked to these factors. In disadvantaged societies where there are low resources, inequality in education takes place and girls are the one who are at a disadvantage, thus unfair and unequal distribution of social and economic resources takes place and the gender to which the opportunity available, usually male students reap the benefits (Dekkers et al, 2000). Other than the disadvantage faced by the gender, no such difference in academic progress occurs because of the socio economic diversity (Dekkers et al, 2000). Race Students from many different races come to schools these days including Hispanics, African American and Asians. In the earlier days, the children of the minority race were not welcomed in playgrounds and schools and were a victim of discrimination but now the trend has changed and as a result, children from all races are not only welcomed but considered important for the prestige of the schools as greater number of students from the different minority races show that minorities are celebrated at this place.. There is little encounter to prejudice or biasness on behalf of the students nowadays. Many of the teachers believe that racism has been long gone. The affirmative action programs have resulted in reverse discrimination Most of the children of different races, it has been observed, are better at academics than their white friends but in the long run, this difference doesn’t really count.

Mark Antony Essay Example for Free

Mark Antony Essay In Act III Scene 13, Antony receives the news that Cleopatras request has been granted, and his ignored. He sends an ambassador to propose a duel between himself and Caesar. Then Caesars ambassador comes in, and as he is kissing Cleopatras hand, Antony walks in. He orders for the ambassador, Thidias, to be whipped, inviting Caesar to do the same to his own ambassador. He then shouts angrily at Cleopatra; not only because of Thidias, but also because she was the reason he left the naval battle. After Cleopatra has satisfied Antony with her responses. He then resolves to fight Caesar, and behaves as he did in Julius Caesar, a brave warrior; Shakespeare here shows that Antony has returned to his former self, or at least a close approximation to the attitude displayed in Julius Caesar. In the opening of the scene, Shakespeare presents Antony in a very negative light; Enobarbus says that Antonys captainship, his competence as a captain, has been nicked by his infatuation with Cleopatra: The itch of his affection should not then/ Have nicked his captainship. Shakespeares word choice makes this a particularly demeaning comment; the fact that Antonys love for Cleopatra is reduced to an itch here shows that Enobarbus clearly does not think very highly of Antonys affection, as it is a very diminuting adjective. Also, it is clear that Enobarbus disapproves of Antonys priorities, as he speaks with conviction against it; he uses a model verb to voice his opinion; should not then. This is indicative of just how strongly Enobarbus feels about Antonys pursuit of Cleopatra. The way that Enobarbus brings up the idea that affection nicked his [Antonys] captainship presents Antony as a character who is far from level-headed; to lose captainship at such a vital time would have been unthinkable in Roman times, with honour and valour being key traits; it was seen as a sign of nobility for one, rather than retreat or be captured, to commit suicide, fall on his sword. A sword duel is the first thing Antony wishes to propose to Caesar, which presents him in a different light. On the one hand, it can be seen as a brave and noble thing to do. However, it is unrealistic to expect Caesar to accept, and is a very foolhardy, unprofessional stance to take. Antony says he wants Caesar to answer him sword against sword,/ Ourselves [themselves] alone, which seems more of a dramatic gesture than a genuine battle tactic. Shakespeare may here have wanted to present Antony as a desperate, irrational character at this point; in context, this seems to bewhat Antony is doing, and the speed with which he resolves to offer a dual shows that he hasnt considered it at all; it appears he wants to think and act fast just for the sake of it, rather than making precise tactical decisions. Therefore, it becomes clear that Shakespeare is presenting Antony as a foolhardy character; although one may take the view that this promise of action is better than no action at all, this is ultimately what it amounts to anyway; Antony should know full well that Caesar, who is not a front-line soldier, would never agree to such a proposal. Enobarbus, who throughout this scene is pessimistic about Antonys actions, is used by Shakespeare to present the negative side of Antony. This provides the audience with several opinions, allowing them to ultimately decide whether or not Antony is being completely imprudent, or merely headstrong. When Enobarbus says Caesar, the hast subdued/ His judgement too, he is presenting Antonys proposal as the brash, unrealistic action it really is. The word subdued shows that Enobarbus believes that Caesars action have constrained Antony, and got him completely under wraps. Also, the way Shakespeare chooses the word too shows that Enobarbus believes that Caesar already has Antony subdued politically or militarily. This negative outlook presents Antonys political and military situation as a dire one.

The Strong Nuclear Force | Essay

The Strong Nuclear Force | Essay Youssef El Laithy One of the most extraordinary simplifications in physics is the fact that only four distinct forces are responsible for all the known spectacles that go on in the universe. These four basic forces are the electromagnetic force, the gravitational force, the weak nuclear force and the strong nuclear force. Since the weak and the strong force act over an extremely short range, (less than the size of a nucleus), we do not experience them directly. Even though we don’t directly experience these forces they are vital to our existence. These forces determine whether the nuclei of certain elements will be stable or will deteriorate, and they are the basis of the energy release in many nuclear reactions. The forces determine not only the stability of the nuclei, but also the abundance of elements in nature. The properties of the nucleus of an atom are determined by the number of electrons the atom has. The number of electrons in an atom, therefore, determines the chemistry of the atom. The gravitational force is responsible for holding together the universe at large, the atmosphere, water, and us; humans, to the planet. The electromagnetic force governs the atomic level phenomena, binding electrons their atoms, and atoms to other atoms in order to form molecules and compounds. The weak nuclear force is responsible for certain types of nuclear reactions. The fourth and last force, the strong nuclear force is responsible for holding the nucleus together. The Strong Force is also one of the four fundamental forces of nature, experienced by particles called quarks and sub particles made up of quarks. It is theforce that causes the interaction responsible for binding and holding protons and neutrons together in the atomic nucleus of a given element. The strong force is the strongest of among all the other forces forces, being approximately 100 times as strong as the electromagneticforce. It has the extremely short range to which it has an effect. A range of approximately 10^-15 m, less than the size of the atomic nucleus. The strong force is carried by particles called gluons; that is, when particles interact through the strong force, they do so by exchanging gluons. The protons in a nucleus must experience a repulsive force from the other protons in the nucleus.This is where the strong nuclear force comes into play. The strong nuclear force is created between the nucleons (protons and neutrons) by the exchange of particles called mes ons. This exchange can be compared to constantly hitting a tennis ball or a footballback and forth between two people. As long as these particles (mesons) are in motion back and forth, the strong force is able to hold the participating nucleons together. Thenucleons, however; mustbe extremely close to each other in order for this exchange of mesons to occur. The distance requiredfor the force to take place and have an effectis roughly about the diameter of a proton or a neutron. Thus, if a proton or neutron can get closer than this distance to proton on neutron, the exchange of mesons occurs normally and the force has an effect. However,if they cant get that close, the strong force is too weak to make them bind together and thus the force won’t have an effect and the nucleus would rapture. The range of the Strong Force varies from where it takes place. The strong interaction is apparent in two areas: On a large scale (about 1 to 3 femtometers ), it is the force that binds protons and neutrons (nucleons) together to form the nucleus of an atom . On a smaller scale (less than about 0.8 femtometers, the radius of a nucleon), it is the force (carried by gluons ) that holdsquarkstogether to form protons, neutrons, and other hadron particles. The discovery of the Strong of the nuclear force was a remarkable discovery and cleared up lots of mysteries that haunted many physicists in this era. The discovery force wasn’t all at once; meaning that the discovery was based on the work of more than once scientist and physicist all over the years. The first discovery was by James Chadwick. In 1932, British physicist James discovered that the nucleus of atoms contain neutrons. Soon after this discovery, the American-Hungarian physicist, Eugene Wigner suggested that the electromagnetic force wasn’t the force responsible forholding the nucleus together and he also suggested that there are two different nuclear forces not just one.Later on,In 1935 Japanese Yukawa Hideki reasoned that since the strong nuclear force and weak nuclear force had never been noticedor observed by the bare eye or even by microscopesthey must act over a range smaller than the diameter of the atomic nucleus.Yukawa developed the first field theory ofthe strong force with a new particle he called mesons as the force carryingsimulated particle. From these facts and hypothesizes, Hideki Yukawa concluded that there exists a force that binds nucleons (protons and neutrons) together. He named the force the â€Å"strong nuclear force† because it had to be stronger than the electromagnetic force that would otherwise push the nucleons apart. In everyday life and our day to day life, were only aware of two fundamental forces: gravity and electromagnetism. Physicists know about two more forces, which are carried out within the atom itself (inside atoms): the strong nuclear force and the weak nuclear force.Try and imaginetwo protons (positive charge), they are pulled together by the strong nuclear force (as long as they are within range to start with). But the electromagnetic force pushes them away from each other, because they both have the same positive electric charge. When we talk about the uses if the strong nuclear force we can’t really find a direct use in which humans use the force. The only direct use is that the binding energyrelated to the strong nuclear force is used innuclear powerandnuclear weapons. The strong nuclear force is crucial to our everyday survival, God created this force exactly to suit our survival. Following this notion two questions are raised: What would happen if the strong nuclear force were a bit weaker? If the strong force were even slightly weaker than what it is, it would not be able to hold the atomic nuclei together against the repulsion of the electromagnetic force. According to Barrow and Tipler: `Ifthe Strong Force was decreased by 50% its normal power thiswould adversely affect the stability of all the elements essential to living organisms and biological systems. A bit more of a decrease, and there wouldntbe any stable elements except hydrogen. What would happen if the strong nuclear force were a bit stronger that what it is? According to Borrow and Tipler: â€Å"If the strong nuclear force was just a bit stronger compared to the electromagnetic force, two protons could stick togetherdisregardof their electromagnetic repulsion (forming a diproton).If this happened, all the hydrogen in the universe would have been burned to helium. If there were no Hydrogen in the universethere would be no water, for a start, and there would be no long-lived stars like the sun. (Stars made from helium burn up much more quickly than stars made from hydrogen).† In conclusion, The Strong Nuclear force is one of the four fundamental forces found in nature. The strong nuclear force is responsible for holding the neutrons and protons in the atomic nucleus. The interactions are experienced only by particles called quarks and by elementary particles made from quarks (mesons, gluons). The discovery of the strong nuclear force was possible by the collective work of many physicists over many years. The strong force isn’t of that much of direct use for humans. However, the force is crucial to our everyday life. If the strong nuclear force was slightly even weaker than it is, all the chemical elements needed for life would not be stable, and we, humans, would not seize to exist. The strong force isnt of that much of direct use for humans. However, the force is crucial to our everyday life. Ifthe strong nuclear force was weaker than it is, the chemical elements needed for life wouldn’t be stable, and we would not be here. On the other han d, if it were even slightly stronger than it is, all the hydrogen in the universe would have been burned in the big bang. As a result, there would be no prolonged stars like the sun, and no molecules like water. There would probably be no complex chemistry in the universe, and we would not seize to exist. Citations Fundamental Forces.Fundamental Forces. N.p., n.d. Web. 29 Nov. 2013.   http://hyperphysics.phy-astr.gsu.edu/hbase/forces/funfor.html> . The Nucleus.The Nucleus. N.p., n.d. Web. 10 Dec. 2013. http://www.launc.tased.edu.au/online/sciences/physics/nucleus.html> . The Four Fundamental Forces.ThinkQuest. Oracle Foundation, n.d. Web. 9 Dec. 2013. http://library.thinkquest.org/27930/forces.htm> . The Strong Nuclear Force.The Strong Nuclear Force. N.p., n.d. Web. 1 Dec. 2013. http://aether.lbl.gov/elements/stellar/strong/strong.html> . The Strong Nuclear Force.The Star Garden. N.p., n.d. Web. 13 Dec. 2013. http://www.thestargarden.co.uk/Strong.html> . Nuclear Forces.Nuclear Forces. N.p., n.d. Web. 13 Dec. 2013. http://www.alternativephysics.org/book/NuclearForces.htm> . National Power Or Military Power? National Power Or Military Power? The international system today is an interplay of national power of different nations. This can be felt in the emerging world order. There has been a perceptible change, particularly during the last two decades, in the manner the nation states conduct international relations. Military alliances have given way to multilateral groupings, understandings and strategic partnerships. Nations are becoming increasingly aware of the power or influence that they wield vis-à  -vis other nations.  [1]   They are also looking at the ways and means to use this national power to secure their vital interests. In the later part of last century, National Power was only considered to be military power as can be understood by the superpower status of Soviet Union. But the disintegration of the Soviet empire and changing face of world relations due to economic globalization changed the world perception and brought the term Comprehensive National Power. This term was more inclusive of the overall state of the affairs of a nation and a measure of its constituents could indicate the strength and weaknesses.  [2]   National Power has tangible and intangible elements. Geography, natural resources, industrial capacity, population, military power form the tangible parts while national character and morale complete the intangibles. Indias economy has contributed in the last two decades towards a major share of the National power. In fact, India has even demonstrated certain soft power by cooption and attraction of other nations to achieve some of its aims. The primary currencies of soft power are an actors values, culture, policies and institutions. Indias soft power is based on its social and cultural values, the Indian Diaspora abroad and its knowledge base. India is being considered a knowledge superpower and is well placed to leverage its position in international relations. However, the military has also contributed towards the soft power. A well-run military has been a source of attraction, and military-to-military cooperation and training programmes, for example, have established transnation al networks that enhance countrys soft power. METHODOLOGY Statement of Problem The growth notwithstanding, India cannot afford to be satisfied with its current status. The geopolitical situation in the region is unstable. Though Pakistan has fewer options left after it has been exposed as a hub of terror activities and a haven for wanted terrorists, still if cornered by the world pressure and the internal compulsions it will not think twice in a military option against India to divert the attention and bring in its all weather friend , China, into the picture. India can achieve its national aims only if the internal and external threats to its security is ensured. This situation can be understood with an analogy to game of soccer; a team may be having the best of strikers in their forward and midfielder players, who can score goals at will, but their efforts are inconsequential if the goalkeeper is not trained and equipped to save goals from adversary. Thus, in the changing geopolitical situation, it is pertinent to evaluate the share of constituents of National Power to ascertain the future dynamics of a nations aspirations and interests and the regional environment. India has already made tremendous progress in various fields to achieve soft power constituent to contribute towards National Power. Indian economy is showing positive growth and attracting strategic partnership with leading economies around the globe.India , now needs to develop the military constituent to further pursue its National aim. Hypothesis India needs to develop a potent Military capability by the year 2025 to be able to assert its National Power in keeping with the stated National objectives. Methods of Data Collection 9. The data for this dissertation has been collected from a large number of books, periodicals, magazines, newspapers, internet and research journals that are available in the Defence Services Staff College library. The data related to Indian Military Power has been collected from open sources only so as to avoid any classified information to be brought out. The Bibliography is attached as Appendix. Organisation of the Dissertation Apart from a chapter on the introduction and methodology, the dissertation has been organized under the following chapters:- CHAPTER 2. CONSTITUENTS OF INDIAN NATIONAL POWER Section 1. National Power. Section 2. Indias National Power. Section 3. Constituents Of Indian National Power. CHAPTER 3. MILITARY POWER Section 1. Elements of Military Power. Section 2. Present State Of Indian Defence Forces. Section 3. Defence Budget And Modernisation Program. CHAPTER 4. SHORTCOMINGS OF INDIAS MILITARY POWER Section 1. Analysis. Section 2. Intra Organisaton Level. Section 3. Shortcoming As A National Instrument. Section 4. Recommendations . CHAPTER 5. DESIRED NATIONAL POWER BY 2025 Section 1. Geopolitical situation and regional environment In 2025. Section 2. Indias Predicted Growth By 2025. Section 3. Desired National Power. Chapter 2- Examining the constituent of Indian National Power. The present Indian standing in the world order is based on the soft power developed and the economic growth achieved by India. India as rising economy, offers excellent investment opportunity to the world. The democratic form of governance also projects India as stable and secure investment site in the long run. However we need to examine the constituents and their present share towards National Power. Chapter 3- Military Power. It itself comprises the tangibles and the intangibles. It can be broadly categorized in force capability and force employment. There has been a change in war fighting. The technological advancement ,weapon lethality, destructiveness and precision along with the information frontier has increased the cost factor of going to war. Thus there is a need to analyse the military power constituents to understand the importance towards national Power. Chapter 4- Analysis and Short comings of Indian Military Power. To suggest steps towards projecting a stronger military power the present capability needs to be analysed and the shortcoming to be highlighted. Chapter 5- Desired National Power by 2025. The regional environment in the near future entails proactive approach by India to project comprehensive national power to have secured borders and assured growth to achieve its national aims . CHAPTER 2 CONSTITUENTS OF NATIONAL POWER National Power 1. The international system today.is an interplay of national power of different nations. There has been a perceptible change.in the manner the nation states conduct International relations. Military alliances have given way to multilateral groupings, understandings and strategic partnerships. Nations are becoming increasingly.aware of the power or influence that they weild.vis-à  -vis other nations. 2. During 1960 and 70s most theorists.doing research on international relations avoided dealing.with phenomenon of power. National power was considered synonymous.with military power. This would explain to a great extent the superpower status.of erstwhile Soviet Union and its unexpected disintegration. Since then perception of national power.has undergone a change. It is called as comprehensive National power by the theorists which is a more inclusive term comprising all the facets of a nations resources which contribute towards its security. Defining National Power 3. National power is the ability of a nation with the use of which.it can get its will obeyed by other nations. It involves the capacity to use force.or threat of use of force over other nations. With the use of national power, a nation is able to control.the behavior of other nations in accordance with its own will. In other words, it denotes the ability of a nation.to fulfill its national goals. It also tells us how much powerful or weak.a particular nation is in securing its national goals. Basic Elements Of National Power 4. The basic elements of national power include diplomacy, economics, informational, soft power and the age old trustworthy element of military power. It can also be classified as comprising of tangible elements and intangible elements. Geography, natural resources, industrial capacities, population, military power form the tangible elements of national power and national character and morale complete the intangibles. Indias National Power 5. In international politics, the image of India till recently used to be in terms.of its perennial rivalry with Pakistan and as power confined to South Asia only. However, as result of the remarkable improvement.in Indias national strength over the last decade, consisting of.its hard and soft powers, the world has started rehyphenating India.with a rapidly growing China. The term rising India is a buzzword in the International Relations discourse nowadays. Indias national power has begun to rise steadily.since Pokhran-II. India unleashed a slew of path-breaking initiatives.in quick succession in 1998 (and beyond). It was from this year onwards that the idea of India being a great power,.first floated by Nehru, started to be reflected in its foreign policy. Admittedly, India shifted its foreign and economic policies.soon after the end of the Cold War in 1991 when it started broadbasing.its diplomacy, initiated economic reforms by dismantling the economic model.based on import substit ution, and went for market friendly policies. The economic reforms did give India economic stability.in the sense that India started growing at 6% annually.ever since the economic liberalization of early 1990s, however, political stability remained fragile. The country got much-needed political stability.at the center in March 1998 and a series of radical initiatives in quick succession beginning with the nuclear tests in the Pokhran desert of Rajasthan on May 11th and 13th 1998, was a grand strategic masterstroke by independent India. India initiated Multi-aligned/Great power diplomacy.for the first time in its independent history when it developed strategic partnerships.with all the great powers simultaneously, especially its relations with the United States and Japan, while retaining time-tested ties with Russia. India made institutional arrangements to its national security.when it set up the National Security.Advisory Board, National Security.Council, Nuclear Command Authority, developed a.nuclear doctrine, and so on. 6. More importantly, India developed a much needed strategic vision.whereby it redefined its geo-strategic.construct well beyond the mainland of South Asia. The comprehensive geo-strategic.construct included the Indian Ocean, the Middle East, Central Asia and the Asia-Pacific. In fact, the 1998 nuclear tests themselves were indicative of the fact that India had begun to appreciate the role of hard power in securing its national interests and also in making her influence heard in international politics. 7. The India, that China defeated.in 1962 was guided by a foreign policy canon of non-alignment.vis -à  -vis the superpower enmity, and it remained the cornerstone of Indias international.diplomacy for more than four decades. However, this foreign policy paradigm underwent.a U-turn when it metamorphosed into poly/multi-alignment under the new leadership.in New Delhi in 1998. The new foreign policy outlook.broadly had two components, namely, improving relations with the US and its Look East Policy-II. The turnaround in India-US relations from being estranged democracies during the Cold War to engaged democracies in the 2000s has played a central role in bringing out a shift in Chinas India posture over the last decade. India has been a democracy right since its birth as a modern nation-state in 1947. However, its sluggish economic growth and weak military profile that led to its defeat in 1962 seriously stained this aspect of Indias soft power. 8. With the rising India story, its democracy as an important component of its soft power has again come into the global limelight. India has more than 1 billion people. It is linguistically, culturally, racially, and religiously diverse, and it is growing economically at an enviable pace under democratic governmental institutions (except for the emergency period of 1975-77 when civil liberties were undermined). Its culture values peaceful coexistence, nonviolence, and religious tolerance. All of these factors, combined with the largest pool of English speakers outside the US, has increased Indias power of attraction without need for coercion or persuasion, a fact not lost on an envious, hard power-minded China. The country to which India has projected most of its soft power is the US, through the export of highly skilled manpower, consisting mainly of software developers, engineers, and doctors. 9. In military terms, post-1998 India has been enjoying strategic capital, in the sense that, unlike the rise of China, Indias military rise is not only not feared but it is felt to be desirable by the countries in the Asia-Pacific like Japan, Australia, South Korea, and ASEAN as a group. Most importantly even the US sees Indias military rise in its own interests.28 Interestingly, a rising India is making full use of this capital by emerging as a formidable military power over the last decade, apart from unveiling even more ambitious military plans for the future CHAPTER 3 MILITARY POWER Military Power 1. Military Power is military dimension of national power. National power embodies soft persuasive or attractive elements as well as its hard or military component. Military power can itself mean different things in different contexts; as military forces do different things ranging from defending national territory to invading other states; countering terrorists or insurgents, keeping the peace, enforcing economic sanctions, maintain domestic order. Proficiency in one task does not entail proficiency in all as good defenders of national territory can make poor peacekeepers and also may not be able to conquer neighbours. 2. Since beginning of civilization, military power has been the primary instruement nation states have used to control and dominate each other. With the growth of technology, the destructiveness of military power has reached apocalyptic proportions. 3. Throughout history, military power has been paramount and economic power a luxury. This has slowly changed to the point that the two roles have been reversed. Japan, China have relied on economic prosperity to finance formidable military forces. Conversely, erstwhile Soviet Union, Iraq and North Korea have relied on their military to build economic power with little or limited success. 4. Military power is the capacity to use force or threat of force to influence other states. Components of military power for a nation include number of military formations, armaments, organization, training, equipment, readiness, deployment and morale. Elements of Military Power 5. Elements of military power are worked out on the basis of military capability of nations. It includes numerical preponderance, technology and force employment. . Numerical preponderance has been exemplified in yesteryears; Napolean said , God is on the side of the big battalion 6. It is generally believed that states with larger population, more developed economies, larger military should prevail in battle. This is association of victory with material preponderance and beneath this lies the widespread perception that economic strength is precondition for military strength; that economic decline leads to military weakness and that economic policies merit co equal treatment with political and military considerations in national strategy making. Military preparedness requires a military (establishment) capable of supporting the foreign policy of a nation. Contributory factors are technology,leadership, quality and size of the armed forces. (a) Technology. The development and adoption of firearms, tanks, guns and aircraft have had a profound effect on the course of battles. To illustrate, if one reads the review of British operations during the initial stages of the Second World War, which Churchill gave in the secret session of parliament on 23 April 1942,one is struck by the fact that all defeats on land, on sea and in air have one common denominator-the disregard of technological capabilities being developed by Germans and the Japanese during the pre-war years. The U-boats played havoc with the British shipping and adversely affected their ability to move forces from one theatre of war to another, as also to sustain them. Conversely, the development of radar technology by the British during the war years gave them enormous advantage over their enemies. In the present-day context, capabilities in cyber warfare, space assets and smart strike weapons will give a great edge to the powers that are able to develop and operationalise such technologies. (b) Leadership. The quality of military leadership has always exerted a decisive influence upon national power. We have the examples of the military genius of Fredrick the Great, Napoleon, the futility of Maginot Line psychology of the French General Staff versus the blitzkrieg adopted by the German General Staff, and closer home the effect of superior military leadership led by Field Marshal SHFJ Manekshaw in Indias 1971 War with Pakistan. (c) Quality and Size of the Armed Forces. The importance of this factor is obvious. However, the question that has to be answered by the political leadership of the country is, how large a military establishment can a nation afford in view of its resources and commitments or national interests? CHAPTER 4 SHORTCOMINGS OF INDIAN MILITARY POWER Much has been written and said about the potential for Indian military power to play a greater role on the world stage, and perhaps check Chinas expanding capabilities in the future.National Security has attained multi-faceted dimensions with wider challenges in diverse fields.There has been growing understandings of these challenges and consequently measures are being taken to overcome the same. Indias remarkable economic growth and newfound access to arms from abroad have raised the prospect of a major rearmament of the country. But without several policy and organizational changes, Indias efforts to modernize its armed forces will not alter the countrys ability to deal with critical security threats. Indias military modernization needs a transparent, legitimate and efficient procurement process. Further, a chief of defense staff could reconcile the competing priorities across the three military services. Finally, Indias defense research agencies need to be subjected to greater ove rsight. Indias rapid economic growth and newfound access to military technology, especially by way of its rapprochement with the United States, have raised hopes of a military revival in the country. Against this optimism about the rise of Indian military power stands the reality that India has not been able to alter its military-strategic position despite being one of the worlds largest importers of advanced conventional weapons for three decades. Civil-military relations in India have focused too heavily on one side of the problem how to ensure civilian control over the armed forces, while neglecting the other how to build and field an effective military force. This imbalance in civil-military relations has caused military modernization and reforms to suffer from a lack of political guidance, disunity of purpose and effort and material and intellectual corruption. The Effects of Strategic Restraint Sixty years after embarking on a rivalry with Pakistan, India has not been able to alter its strategic relationship with a country less than one-fifth its size. Indias many counterinsurgencies have lasted twenty years on an average, double the worldwide average. Since the 1998 nuclear tests, reports of a growing missile gap with Pakistan have called into question the quality of Indias nuclear deterrent. The high point of Indian military history the liberation of Bangladesh in 1971- therefore, stands in sharp contrast to the persistent inability of the country to raise effective military forces. No factor more accounts for the haphazard nature of Indian military modernization than the lack of political leadership on defense, stemming from the doctrine of strategic restraint. Key political leaders rejected the use of force as an instrument of politics in favor of a policy of strategic restraint that minimized the importance of the military. The Government of India held to its strong anti-militarism despite the reality of conflict and war that followed independence. Much has been made of the downgrading of the service chiefs in the protocol rank, but of greater consequence was the elevation of military science and research as essential to the long-term defense of India over the armed forces themselves. Nehru invited British physicist P.M.S. Blackett to examine the relationship between science and defense. Blackett came back with a report that called for capping Indian defense spending at 2 percent of GDP and limited military modernization. He also recommended state funding and ownership of military research laboratories and established his protà ©gà ©, Daulat Singh Kothari, as the head of the labs. Indian defense spending decreased during the 1950s. Of the three services, the Indian Navy received greater attention with negotiations for the acquisition of Indias first aircraft carrier. The Indian Air Force acquired World War II surplus Canberra transport. The Indian Army, the biggest service by a wide margin, went to Congo on a UN peacekeeping mission, but was neglected overall. India had its first defense procurement scandal when buying old jeeps and experienced its first civil-military crisis when an army chief threatened to resign protesting political interference in military matters. The decade culminated in the governments forward policy against China, which Nehru foisted on an unprepared army, and led to the war of 1962 with China that ended in a humiliating Indian defeat. The foremost lesson of 1962 was that India could not afford further military retrenchment. The Indian government launched a significant military expansion program that doubled the size of the army and raised a fighting air force. With the focus shifting North, the Indian Navy received less attention. A less recognized lesson of the war was that political interference in military matters ought to be limited. The military and especially the army asked for and received operational and institutional autonomy, a fact most visible in the wars of 1965 and 1971. The problem, however, was that the political leadership did not suddenly become more comfortable with the military as an institution; they remained wary of the possibility of a coup detat and militarism more generally. The Indian civil-military relations landscape has changed marginally since. In the eighties, there was a degree of political-military confluence in the Rajiv Gandhi government: Rajiv appointed a military buff, Arun Singh, as the minister of state for defense. At the same time, Krishnaswami Sundarji, an exceptional officer, became the army chief. Together they launched an ambitious program of military modernization in response to Pakistani rearmament and nuclearization. Pakistans nuclearization allowed that country to escalate the subconventional conflict in Kashmir while stemming Indian ability to escalate to a general war, where it had superiority. India is yet to emerge from this stability-instability paradox. The puzzle of Brasstacks stands in a line of similar decisions. In 1971, India did not push the advantage of its victory in the eastern theatre to the West. Instead, New Delhi, underuberrealist Prime Minister Indira Gandhi, signed on to an equivocal agreement at Simla that committed both sides to peaceful resolution of future disputes without any enforcement measures. Indias decision to wait 24 years between its first nuclear test in 1974 and the second set of tests in 1998 is equally puzzling. Why did it not follow through after the 1974 test, and why did it test in 1998? Underlying these puzzles is a remarkable preference for strategic restraint. Indian leaders simply have not seen the use of force as a useful instrument of politics. This foundation of ambivalence informs Indian defense policy, and consequently its military modernization and reform efforts. To be sure, military restraint in a region as volatile as South Asia is wise and has helped persuade the great powers to accommodate Indias rise, but it does not help military planning. Together with the separation of the armed forces from the government, divisions among the services and between the services and other related agencies, and the inability of the military to seek formal support for policies it deems important, Indias strategic restraint has served to deny political guidance to the efforts of the armed forces to modernize. As wise as strategic restraint may be, Pakistan, Indias primary rival, hardly believes it to be true. Islamabad prepares as if India were an aggressive power and this has a real impact on Indias security. Domestic And Regional Constraints India faces several daunting domestic and border challenges within its own neighborhood that may prevent it from thinking more globally including the unresolved issue of Kashmir, an increasingly grave Maoist threat, Islamic terrorism from Pakistan, and unresolved border issues with China which broke out in war in 1962. Beijings effort to beef up its presence in South Asia is also seen as challenging Indian dominance there. The Lack of Strategy Indias military modernization remains, and likely will continue to be, an a-strategic pursuit of new technology with little vision. There is a whole host of problems that the nation faces, including: Little political guidance from the civilian leadership to the military. This is true even on the general issue of what Indias major goals should be. Even the Indian navy, which is often assumed to be the most forward thinking institution within Indias military, does not see itself as more than a naval blockade vis-à  -vis Pakistan. Lack of organizational and institutional reforms. The need to reprioritize resources is never addressed, what is addressed is the procurement of new material, thus making modernization merely an exercise in linear expansion. No legitimate and transparent procurement system. As a result, purchases are often ridden with scandals, corrupt, delayed and highly politicized. Indias Defense Research and Development Organization (DRDO) is also a failed organization that is ideologically corrupt, but there has not been an honest attempt to put it under public scrutiny. Imbalance in Civil-Military Relations What suffices for a military modernization plan is a wish list of weapon systems amounting to as much as $100 billion from the three services and hollow announcements of coming breakthroughs from the Defense Research and Development Organization (DRDO), the premier agency for military research in India. The process is illustrative. The armed forces propose to acquire certain weapon systems. The political leadership and the civilian bureaucracy, especially the Ministry of Finance, react to these requests, agreeing on some and rejecting others. A number of dysfunctions ensue. First, the services see things differently and their plans are essentially uncoordinated. Coming off the experience of the Kargil war and Operation Parakram, the Indian Army seems to have arrived at a Cold Start doctrine, seeking to find some fighting space between subconventional conflict and nuclear exchange in the standoff with Pakistan. The doctrine may not be official policy, but it informs the armys wish list, where attack helicopters, tanks and long-range artillery stand out as marquee items. The Indian Air Force (IAF), meanwhile, is the primary instrument of the countrys nuclear deterrent. The IAFs close second role is air superiority and air defense. Close air support, to which the IAF has belatedly agreed and which is essential to the armys Cold Start doctrine, is a distant fourth. The Indian Navy wants to secure the countrys sea-lanes of communications, protect its energy supplies and guard its trade routes. It wants further to be the vehicle of Indian naval diplomacy and sees a role in the anti-piracy efforts in the Malacca Straits and the Horn of Africa. What is less clear is how the Indian Navy might contribute in the event of a war with Pakistan. The navy would like simply to brush past the problem of Pakistan and reach for the grander projects. Accordingly, the Indian Navys biggest procurement order is a retrofitted aircraft carrier from Russia. Indias three services have dramatically different views of what their role in Indias security should be, and there is no political effort to ensure this coordination. Cold Start remains an iffy proposition. Indias nuclear deterrent remains tethered to a single delivery system: fighter aircraft. Meanwhile, the Indian Armys energies are dissipated with counterinsurgency duties, which might increase manifold if the army is told to fight the rising leftist insurgency, the Naxalites. And all this at a time when the primary security threat to the country has been terrorism. After the Mumbai attacks, the Indian government and the people of India are said to have resolved to tackle the problem headlong, but today the governments minister in charge of internal security, Palaniappan Chidambaram, is more under siege himself than seizing the hidden enemy. Second, despite repeated calls for and commissions into reforms in the higher defense structure, planning, intelligence, defense production and procurement, the Indian national security establishment remains fragmented and uncoordinated. The government and armed forces have succeeded in reforms primed by additions to the defense budget but failed to institute reforms that require changes in organization and priorities. The Kargil Review Committee, and the Group of Ministers report that followed, for example, recommended a slew of reforms. The changes most readily implemented were those that created new commands, agencies and task forces, essentially linear expansion backed by new budgetary allocations. The changes least likely to occur were those required changes in the hierarchy. The most common example of tough reform is the long-standing recommendation for a chief of defense staff. A military chief, as opposed to the service chiefs, could be a solution to the problem that causes the three services not to reconcile their pr Gas Sensing Properties of Te Thin Films: Thickness and UV Gas Sensing Properties of Te Thin Films: Thickness and UV Thickness and UV irradiation effects on the gas sensing properties of Te thin films Abstract In this research, tellurium thin films were investigated for use as hydrogen sulfide gas sensors. To this end, a tellurium thin film has been deposited on Al2o3  substrates by thermal evaporation, and the influence of thickness on the sensitivity of the tellurium thin film for measuring H2S gas is studied. X-ray diffraction (XRD) analysis, scanning electron microscope(SEM) and Raman Spectrometer were utilized for characterizing the prepared samples. XRD patterns indicate that as the thickness increases, the crystallization improves. Observing the images obtained by SEM,  it  is  seen  that the grain size increases as the thickness increases, and consequently, fewer defects will be seen in the surface of the film. Studying the effect of thickness on H2S gas measurement, it became obvious that as the thickness increases, the sensitivity decreases and the response and recovery time increases. Studying the thermal influence of the thin film while measuring H2S gas,  it become s obvious  that as the detection temperature of the thin film increases, sensitivity and the response and recovery times reduce. To improve the response and recovery time of the tellurium thin film for measuring H2S gas, the influence of UV radiation while measuring H2S gas was also investigated. The results indicate that the response and recovery times strongly decrease  using UV radiation. Introduction Tellurium is a P type semiconductor with narrow band gap and a gap energy of 0.35eV which makes it ideal for use in thin film transistors [1], gas sensors [2-4], optical information storage [5] and shields in passive radiative cooling [6]. Recently, it has been shown that the tellurium thin film is sensitive to some toxic gases like H2S [7]. Hydrogen sulfide is a toxic and corrosive gas which is formed in coal mines, oil and gas industries, chemical products plants, and the sewers. Exposure to small amounts of this gas (less 50 ppm) causes headache, poor memory, loss of appetite and irritability, while exposure to large amounts (most of 500 ppm) will cause death after 30-60 minutes [8]. So far, various semiconductor metal oxides have been  produced  for detecting H2S gas such as SnO2, WO3, and CeO2  [9-11]. The main problem of these sensors is that they  require high temperature for measuring H2S gas, and this high temperature will shorten the life of the sensor[12]. Measurin g gas through semiconductor metal oxide depends upon parameters like thickness of the thin film, deposition temperature, and the substrate  material. So far, few reports have been issued about the sensitivity of the tellurium thin film to some reducing and oxidizing gases such as NO2, CO, NH3, and H2S [4,7,13,14]. In this research, the influence of the thickness of the tellurium thin film on detecting H2S gas and also the influence of the film temperature and UV radiation while measuring H2S gas have been studied. Experiment details Tellurium thin films with thicknesses of 100, 200, and 300 nm measured by Quartz digital thickness gauge, were deposited on Al2O3  substrate by thermal evaporation of pure tellurium in a tungsten crucible. Substrates were cleaned for 30 minutes by alcohol and acetone in ultrasonic bath. The initial pressure of the vacuum chamber and the temperature of substrate while depositing were respectively 3Ãâ€"10-5  mbar and 373K. The growth rate of the film and the deposition area were respectively 5nm/s and 100mm2. Gold electrodes were deposited on the surface of film through thermal evaporation and copper wires were attached to them by silver paste. The microstructure of the films was characterized through X-ray diffraction (XRD). The morphology of the films surface was determined by scanning electron microscope (SEM). Sensor response to various concentration of H2S gas was studied in a container made of stainless steel with a volume of 250cm3  .The electrical resistance of the senso rs was measured by a multimeter as a function of time. Gas limit  detection was performed for the films with different thicknesses and at different environment temperatures. The sensors were also exposed to UV radiation while detecting H2S gas. The mechanism of gas detection was investigated by Raman spectroscopy technique. The spectra were recorded before and after exposure to the gas. Raman spectra of the films were recorded in back scattering geometry with a spectral resolution of 3 cm-1. The 785 nm line of Ar+  laser was used  for excitation. Results and Discussion XRD patterns of tellurium films with different thicknesses are shown in fig. 1. In this figure, the peaks  denoted  with star are related to Al2O3  substrate. At 100 nm,  Te thickness peak of low intensity is observed at 27.77 °Ã‚  which is related to Te (101) with hexagonal structure. At 200 nm, in addition to Te (101), another peak corresponding to Te (100) appears at 23.15 °. Finally, besides Te (100) and Te (101), a new peak is observed at 40.78 °which is related to Te (110) with hexagonal structure. From the XRD results, it can be inferred that, thickness increases  the  results in an increase of film crystallinity due to the increase of the number of planes that generate diffraction. Fig. 2 shows the SEM images of prepared Te films at different  thicknesses.  [S1]At 100 nm, the grains are separated from each other  by a  large distance, thereby forming discontinuous and rough surface. Increasing film thickness leads to an increase of surface homogeneit y and continuity, grain size increase  as well. Fig. 3 depicts the resistance variation of the tellurium thin films with different thicknesses at room temperature before exposure to H2S gas. It can be seen that the film resistance decrease with thickness increase due to reduction of irregularity in grain arrangement and inhomogeneity on  the  film surface,  which leads to a better charge carrier mobility. The sensitivity of the films to H2S is given by: S=   Where Ra  and Rg  are the electrical resistance of the film in the air and the H2S respectively. Fig. 4 shows the effect of Te film thickness on sensitivity to 8ppm of H2S at room temperature.  Note that the film sensitivity decreases  with  an increase in  thickness. To explain this behavior, it is worth mentioning that the proposed mechanism for H2S gas measurement is as follows: the oxygen in the air is adsorbed by the film surface, especially in the grain boundaries and film porosities. After adsorption, oxygen reacts with Te film surface and based on the film temperature, it can be ionized into O2, O2-, O  (in the temperatures less than 150CËÅ ¡ the ionization form is O2). These forms of oxygen ionization increase the film hole density which means  a reduction of Ra  in P type semiconductor such as Te. As H2S gas is added, it reacts with ionized oxygen  and the result will be  the  return of electrons inside the film and reduction of the hole numbers and increase of Rg  resistance. The reactions are shown below: O2(gas) O2(ads)(1) O2(ads)+ e O2(ads)(2) H2S(gas)+O2(ads) H2(gas)+SO2(gas)+ e(3) At 100 nm Te thickness, the presence of a high density of grain boundaries and defects results in a high H2S gas adsorption which causes noticeable variations in film electrical resistance,  indicating an increase of sensitivity. At higher thickness, where the grain boundary and defects densities decrease,  the changes in resistance are intangible involving a decrease in the sensitivity as shown in fig. 4. The other important characteristic of sensor is its selectivity. The sensitivity on exposure to 10 ppm of CO, NH3  and NO was found to be 3 %,40 % and -67 % (negative sign indicates reduction in resistance), respectively[]. Thus we see that the Te films have much larger sensitivity towards H2S gas in comparison to other gases. Fig. 5 shows the response kinetics of Te films at different thickness (100 nm and 200 nm) after exposure to 8ppm H2S. Considering the response and recovery times, the times for reaching 90% of steady-state values of Ra  and Rg  respectively  can b e defined. It can be clearly seen in fig. 5 that thickness increase leads to an increase of response and recovery times. The former and the latter are due to high adsorption rate of H2S and O2  gases, respectively, at 100 nm by the great numbers of grain boundaries and defects [15]. Fig. 6 shows Raman spectra of 100 nm Te sample before and after exposure to 8 ppm H2S gas at room temperature. In both spectra, peaks at 123, 143 and 267 cm-1  are related to tellurium. Two other peaks  observed in sample before inducing H2S gas  at 680 and 811 cm-1  are assigned to TeO2  [16].  Notice that the intensity of oxide phase is much less than that of Te phase indicating that a low fraction of Te film is oxidized,  which  is  due to Te atoms on the surface [17]. After exposure to H2S gas,  based on  the proposed  reaction mechanism  the TeO2  peaks have almost disappeared. In addition, no peak corresponding to H2S or compounds of sulfur or hydrogen is detected in f ilm after exposure to H2S gas. Fig. 7 shows the sensors sensitivity as a function of H2S gas concentration for 100, 200 and 300 nm samples at room temperature. The film to 100 nm Te thickness presents a linear response from  the  8 to 34 ppm range and the film sensitivity seems to saturate at higher concentration. As expected, from fig. 7  it can be seen  that the sensitivity decreases as the film thickness is increased. Figure 8 shows the results related to response and recovery time for all samples  while being exposed to various concentrations  of H2S gas  at  room temperature. Studying the results  it is  clear  that as the H2S gas concentration increases, the response time decreases and the recovery time increases.  This  is because as H2S gas concentration increases, the probability of a reaction between gas and ionized oxygen becomes more probable, and more reactions  will be observed  in a shorter time which causes the resistance to change faste r and finally reach a constant level. As the concentration goes up, more H2S gas molecules are absorbed and their desorption requires a longer time. The resistance of different samples as a function of detection temperature before exposure to H2S gas  is shown in fig. 9. In all thickness, a decrease of resistivity is observed with temperature increase due to electrical properties of semiconductor, as well as increase of oxidation reaction rate. In the case  of  300 nm Te films the variation of resistance is insignificant because of  the  very low resistance of this sample. Fig.  10 shows the results related to sensitivity as a function of temperature while being exposed to 8ppm of H2S gas. Investigating the results,  it is found that temperature rise leads to reductions in  sensitivity in all samples, because the number of charge carriers in samples increases as  the  temperature rises and as a result, when samples are exposed to H2S gas, no tangible resistance c hange is observed and sensitivity decreases [18]. In samples with 300nm thickness and with temperatures above 90C °Ã‚  there is no sensitivity against H2S gas,  since the number of charge carriers is so  high  that their change is never tangible by reaction with H2S gas. Fig. 11 shows the recovery and response times as a function of temperature while being exposed  to  8 ppm H2S gas. In all samples,  as the temperature rises the response and recovery time decreases. Overall, two factors are effective for a reaction: first, the molecules which are going to take part in the reaction must have a lot of energy, second, they must collide with one another in an appropriate direction. Temperature rise causes an increase in energy and more effective collisions will take place between reactants, and the response and recovery time decrease. To study the effect of UV irradiation on the sensor properties during the gas detection, samples are simultaneously exposed to 8 ppm H2S gas and UV radiation  at  room temperature. Fig. 12 shows a comparison between the sensor sensitivity of the UV exposed  and unexposed cases as a function of Te film thickness. It is obvious that application of UV radiation results in a dramatic reduction of sensors sensitivity. As it is well-know, UV radiation creates supplementary charge carriers by an excess of electron-hole pairs formation.  Increase of charge carriers number  involves a decrease of resistance such that the changes of resistance  are  not tangible while reacting with H2S gas. Fig. 13 presents the recovery and response times as a function of H2S gas concentration before and after exposure to UV radiation.  It is observed  that the recovery and response times strongly depend on UV radiation. These two parameters decrease with UV radiation due to creation of electron-hole pairs. The created electrons react with adsorbed oxygen, so the number of ionized oxygen reacting with H2S gas increase, which can result in an increase of reaction rate between oxygen and H2S gas. The above explanations can be summarized in the following reactions: O2(gas) O2(ads)(4) O2(ads) + e O2(ads)(5) hÃŽ ½ e + h O2  (ads)+ e 2O(ads)(6) H2S(gas) + O  (ads) H2(gas) + SO(gas) +e(7) It is worth  noting that the increase of UV radiation intensity has no effect on sensitivity,  response and recovery times of Te sensors. Also, to evaluate sensor stability, the samples of 100 nm and 200 nm Te film  were  subjected to 8 ppm H2S at room temperature  for 60 days, then  their basic resistance and sensitivity were measured as shown in fig. 14. The results indicate that both resistance and sensitivity of sensors remain  nearly  constant, confirming suitability of Te films for use as sensor. Conclusion In this work, thickness effect of Te films for H2S gas sensing are investigated. A strong dependence  on  electrical resistance and sensitivity to Te film thickness is observed.  This  means that increasing the thickness leads to a decrease of sensor sensitivity and increase of response and recovery times.  Considering  the sensing mechanism of Te thin films which is based on the interaction of ionized oxygen with H2S gas, the grain boundaries and the surface roughness could be considered as active sites for trapping the gas molecules. Thickness increase leads to a decrease of these active sites. The results show that although the Te sensor can operate at room temperature, a decrease of response-recovery times can be obtained at higher operating temperatures. Raman spectroscopy shows that adsorbed oxygen on the surface of Te films can be removed after exposure to H2S gas,  leading to changes in the film resistance,  UV radiation,  as well as response-recovery times. The prepared sensors present a stability in sensitivity and resistance for 60 days after exposure to H2S gas which confirms  their ability to  be  used  as H2S gas sensor.