UK FILM INDUSTRY Essay Example | Topics and Well Written Essays - 1250 words

UK FILM INDUSTRY - Essay Example The advent of the Internet and related technologies has also brought about a paradigm change in the way enterprises are performing their business operations. The speed, technological superiority and economical operating costs are features that attract more and more businesses to put their money in internet technologies to conduct their business in a far better and cost effective manner. Films are increasingly being distributed through the internet thanks to the increasing speed of the internet and the capacities of the PC that is growing by leaps and bounds. Today, producers are distributing their wares through the internet, which gives them an advantage over costs and logistics. For example, producers can definitely have an advantage of cost when they distribute films through the internet. This also means that they gain a lot through cost savings in the logistics department. Distribution of films through the internet started in 1994 when films were streamed through the internet. However, producers of films had to contend with issues such as privacy and lack of security that often meant that their films could easily be stolen through the internet. However, newer technologies will help them to distribute their films through the internet without the fear of its being stolen. With regard to consumers, distribution of films through the internet has simplified the process of film viewing. Now, consumers can sit at home and watch their favourite movies on demand. This also means that the films that they want to watch are available to them at their convenience. They do not have to depend on physical distribution networks or make time to watch the movie. It is available to them at their beck and call. However, consumers will miss the experience of watching a movie in the theatre when they resort to the internet to watch the movie. None the less, newer technologies that will beam films direct to the theatres are expected to mix the pleasures of film watching

Effects on Vietnams economy: Hospitality and tourism

Effects on Vietnams economy: Hospitality and tourism Tourism which plays an important part in the economy of Vietnam creates lots of jobs and export value. Nevertheless, there are still many difficulties that Vietnam has to overcome in order to make our dream becoming one of countries which is famous for tourism come true. Vietnam is one of members of Southeast Asia, which has a lot of exciting economic activities in general and tourism in particular. Vietnam has a lot of advantages to develop tourism. Therefore, to make Vietnam an ideal tourism destination, our country should have specific strategies for this goal. First, one strategy for Vietnam tourism development is international cooperation. In order to stimulate sustainable tourism growth, the Vietnam government should increase the cooperation with many countries around the world, especially Asian ones. For example, many events were held for the friendship and solidarity of Vietnam and Laos in 2012. To mark the 50-year anniversary of 2 countries’ diplomatic relations and the 35-year signing of friendship and cooperation treaty, Vietnam organized the third Vietnam-Laos friendship festival. In addition, Vietnam has cooperated with Japan tourism authority and will receive 1 million Japanese arrivals to Vietnam in 2015. The 40th day of remembrance of bilateral relationship between Viet Nam and Japan in 2013 in culture, sports and tourism activities is an important landmark for the bilateral tourism cooperation. From these examples, we can see that to improve tourist industry, Vietnam should boost international tourism cooperation with o ther countries and international organizations, and links our tourism market with regional and world tourism ones. Moreover, Vietnam should expand bilateral and multilateral cooperation relationship to gain the support of other countries and international organizations, accelerate Vietnam’s tourism development and integration, and increase the image and status of Vietnam’s tourism in the international arena. The second strategy to improve tourism industry is infrastructure development in line with environmental protection. For a sustainable tourism development, it is extremely necessary that the tourism infrastructure system should be invested appropriately. Vietnam opened its door to the world in 1994. Vietnam has a lot of tourism potentials. Vietnam is changing to make tourism better. Vietnam should pay attention to the number of air transport of passengers when the country becomes the favorite destination for international visitors. We should upgrade and expand the system of international airports, increase the well-equipped planes, open new routes to many cities in the world, and increase the quality of the flights to meet the needs of tourists. For example, Vietnam is planning to build Long Thanh international airport with a large amount of capital investment to serve more foreign tourists. In recent years, Vung Tau has been a specific example of developing infrastructure in line wi th environmental protection. Vung Tau city has measures to conserve the environment. Many hotels in Vung Tau have met criteria on the environmental protection and contributed to saving energy. Furthermore, many tourism areas and hotels in Vietnam should focus attention on investing in standard systems of treating sewage and garbage, clearing beaches, cultivating trees, looking after gardens, and creatingclean environment and beautiful scenery to serve tourists. The next is human resource development for tourism. Vietnam needs to have some plans to develop human resources for tourism industry both in terms of quality and quantity. The tourism human resources in Vietnam should learn occupational skills and knowledge. They are directly influencing service’s quality, tourist’s satisfaction and the professionalism of the tourism sector. Schools and universities specializing in tourism should develop a network of strong tourism training establishments with modern technical and teaching equipment. The purpose of this training is to build the professional tourism labor force having practical skills and experience to please the tourists coming to Vietnam. Vietnam should diversify tourism professions that will help to increase the tourism workforce and competition with other countries. Reinforcing foreign language for people who work in tourism is a necessary factor to help Vietnam integrate with the world’s tourism industry. In the past, many tour guides couldn’t speak English and other languages, or they only used body language with simple words to express what they wanted to talk about. In a competing environment with other countries, Vietnam should invest in training labor force with ability of communicating with foreigners fluently. Our countries should have many programs about sponsoring the excellent or well-qualified students to study overseas to widen their mind about tourism, which is very helpful for Vietnam. After they have experience of tourism business from many countries, they will contribute what they learn to the construction of nation. According to the travel recommendation, Vietnam is facing many challenges, fierce competition with countries in the region such as Malaysia, Thailand, Cambodia. On the other hand, the neighbors have very huge marketing investment campaigns in order to increase the attractiveness of tourism market, so the ability to attract tourists in Vietnam becomes more difficult. On July 11th 2012, group of international experts came to Vietnam to assist our country make a tourism marketing scheme and a plan for tourism growth in the future. The experts aided the Vietnam National Administration of Tourism (VNAT) to develop advertising schemes in 3 terms: short, medium, and long. In addition, they helped VNAT analyze information from 7 important markets. From experts’ report on trademark concepts, communication channels, marketing instruments and action strategies. Vietnam acknowledged that advertisement was a key point in developing tourism and increasing the competition in international ar ena. Vietnam’s tourism industry should have a strategy and clear developing target for marketing activities, and effectively advertise about the diversity of tourism products offered and main tourism areas, prolong the time of visitors’ temporary residence to attract tourists back. Moreover, we should have tourism websites introducing destinations, and expand the system of foreign travel offices to make the marketing better. Vietnam pressingly needs to use many new trademarks and contemporary advertising tools to highlight its tourism image. With the coastline of over 3000 km, 2700 small and large islands, many beautiful beaches and famous bays, Vietnam has a lot of opportunities for sea tourism development such as Vung Tau, Da Nang, Nha Trang, Ha Long, Phu Quoc, Phan Thiet†¦ From now then on, Vietnam should push beach-island tourism effectively. Sea tourism is considered as a scheme and a strong point in Vietnam tourism. One of well-known destinations that attracts a large number of international tourists is Ha Long bay belonging to Quang Ninh province, and widely known by the beautiful landscape of limestone. Besides, Nha Trang and Da Nang are places having charming beaches on the world. The sea tourism industry attracts approximately 70% of international visitors, 50% of domestic tourists annually, and accounts for 70% of turnovers for the whole tourism. Moreover, Vietnam should focus on building many standardized hotels in coastal regions. It is necessary to organize the sea tourism fair at national and internat ional levels to develop brand and affirm position of Viet Nam sea tourism. Organization of the Viet Nam international sea tourism fair will contribute to promotion of sea tourism in Nha Trang – Khanh Hoa in particular and Viet Nam in general. The growth of sea tourism not only helps people living near the beaches have jobs but also stimulates economic development. In addition, sea tourism of Vietnam should connect with national protection, security, and establish marine tourism areas to be able to compete with other countries. In the past, Vietnam was a nation having a long period of time in preventing invasion from strong enemy such as China, French, USA; therefore, nowadays, it becomes an interesting places which foreign visitors are curious to discover about its people, custom and culture. This is a good opportunity for Vietnam to develop cultural tourism. We should open many tours to famous destinations that still keep historic landmarks (Cu Chi tunnel, palace of independence) or cities having ancient features ( Hanoi capital, Thang Long citadel, Hue old capital). In addition, many traditional festivals should be encouraged to contribute to introducing the beauty of friendly culture to international friends. In conclusion, it is forecasted that in the next 10 years, Vietnam tourism industry will continue to grow rapidly. Nevertheless, to encourage the tourism potential of the country, we should know to take advantage of development chances and make good our shortcomings in coming years, which makes tourism play an important part in the national economy. .

Working as a Housekeeper Essay -- essays research papers

Today's workers and families are overworked and stressed. After working through a 9-to-5 job, feeding and putting the children to bed, the last thing anyone wants to worry about is cleaning the house. Weekends are spent running errands and spending quality time with friends and family members. Therefore, many families are looking for outside assistance with housekeeping. In the past, housekeepers were thought of as the "hired help" and were thus treated like 18th century scullery maids. This is no longer the case. Housekeepers have reached a well-deserved level of respectability for their highly appreciated services. Starting a house cleaning business is an easy job for most people because there is very little start up cost involved. To help you get started, here is a step-by-step set of instructions to send you on your way to engaging in this highly profitable business. The first thing that you need to do before seeking out your clientele is to develop a business plan and policy. For starters, you need a name. Choose a name that denotes an air of sophistication. You don't want a name like, Tim's Cleaning Service or A-1 Cleaners. Those names are much too common and do not reflect any sort of professionalism. Try something original such as, Homestead Helpers. Such a name stands out from the many "fly-by-night" and unreliable services. Once you've chosen a name for your business, the next important step to take is to insure your business. As a house cleaner you are a sole-proprietor. This entitles you to the status of an independent contractor. This means that your profession is no different than that of a plumber, electrician, or a freelance writer. Insurance is a must have. For one thing, it eases the minds of your future clientele. Put yourself in their shoes; would you want an uninsured person coming into your home, handling your personal articles, and perhaps doing so while unattended in your home? Probably not. Having insurance will put you on top of the list for jobs, as most house cleaners do not carry insurance. The insurance will also give you piece of mind. You will not have to worry about your personal assets being seized in a lawsuit because someone accused you of stealing a family heirloom. Unfortunately, as with many service professions, dishonest people have tarnished the respectability of independent contractors, so you'l... ...ou money on graphics and design. A business card display ad catches people’s attention far quicker than a worded classified ad. Given the independent contractor status, and depending on the tax laws of your state, you are eligible for various tax deductions. For example if you own your own home, you can set up a small office space and take deductions for the square footage of the space, utilities, a computer, office supplies, phone calls, and cleaning supplies that you might purchase. Also, advertising and insurance costs are tax deductible. Many of the same deductions can be used for people who rent their home or apartment. Check with your local state's laws of taxation to see which deductions you can use. House cleaning is a highly profitable profession, with some house cleaners making $15-17 an hour, so be sure to report all of your income to the IRS. As an independent contractor, you can open an IRA account and start saving toward your retirement. In conclusion, I feel housekeeping is a respectable profession. The payment can be benevolent, and you can pick up habits for your own home, to keep a respectable looking residence. Also, no special talents or education is required. Working as a Housekeeper Essay -- essays research papers Today's workers and families are overworked and stressed. After working through a 9-to-5 job, feeding and putting the children to bed, the last thing anyone wants to worry about is cleaning the house. Weekends are spent running errands and spending quality time with friends and family members. Therefore, many families are looking for outside assistance with housekeeping. In the past, housekeepers were thought of as the "hired help" and were thus treated like 18th century scullery maids. This is no longer the case. Housekeepers have reached a well-deserved level of respectability for their highly appreciated services. Starting a house cleaning business is an easy job for most people because there is very little start up cost involved. To help you get started, here is a step-by-step set of instructions to send you on your way to engaging in this highly profitable business. The first thing that you need to do before seeking out your clientele is to develop a business plan and policy. For starters, you need a name. Choose a name that denotes an air of sophistication. You don't want a name like, Tim's Cleaning Service or A-1 Cleaners. Those names are much too common and do not reflect any sort of professionalism. Try something original such as, Homestead Helpers. Such a name stands out from the many "fly-by-night" and unreliable services. Once you've chosen a name for your business, the next important step to take is to insure your business. As a house cleaner you are a sole-proprietor. This entitles you to the status of an independent contractor. This means that your profession is no different than that of a plumber, electrician, or a freelance writer. Insurance is a must have. For one thing, it eases the minds of your future clientele. Put yourself in their shoes; would you want an uninsured person coming into your home, handling your personal articles, and perhaps doing so while unattended in your home? Probably not. Having insurance will put you on top of the list for jobs, as most house cleaners do not carry insurance. The insurance will also give you piece of mind. You will not have to worry about your personal assets being seized in a lawsuit because someone accused you of stealing a family heirloom. Unfortunately, as with many service professions, dishonest people have tarnished the respectability of independent contractors, so you'l... ...ou money on graphics and design. A business card display ad catches people’s attention far quicker than a worded classified ad. Given the independent contractor status, and depending on the tax laws of your state, you are eligible for various tax deductions. For example if you own your own home, you can set up a small office space and take deductions for the square footage of the space, utilities, a computer, office supplies, phone calls, and cleaning supplies that you might purchase. Also, advertising and insurance costs are tax deductible. Many of the same deductions can be used for people who rent their home or apartment. Check with your local state's laws of taxation to see which deductions you can use. House cleaning is a highly profitable profession, with some house cleaners making $15-17 an hour, so be sure to report all of your income to the IRS. As an independent contractor, you can open an IRA account and start saving toward your retirement. In conclusion, I feel housekeeping is a respectable profession. The payment can be benevolent, and you can pick up habits for your own home, to keep a respectable looking residence. Also, no special talents or education is required.

Odyssey and the Aeneid Essay

From the cultural views, there are some differences between the Greek and Roman concept of heroes: the Achaeans attach importance to individuality whereas the Romans to community. Unlike the Roman Empire which we know is a kingdom, in the ancient Greece-also called Hellas-there are no countries but only city states scattered around the Balkan Peninsula. In this sense, the Achaeans do not have the notion about collective consciousness or what â€Å"country† is, so they tend to possess individual will, and so do the heroes at that time. We can see the evidence in the two works. On the one hand, in the Odyssey, Odysseus constitutes the standard Greek values of heroism: individualism. He mainly concerns if he can go back to Ithaca safely and how to regain his throne; that is, what he cares about is not really related to anyone else but is himself, his life, and his personal purposes. For instance, as a leader of his sailors, the hero Odysseus is proved to be the only survivor coming back to his Ithaca. So we can see that his cleverness and resourcefulness are only applied for his own â€Å"individual† survival. On the other hand, the Roman heroism is quite different. Aeneas is burdened with a great responsibility for his sacred mission ordained by Jupiter to found a new land. He concerns about not personal gain or welfare but other people and therefore he is the presentation of â€Å"pietas,† possibly the key quality of honorable Romans consisting of a series of dedication toward the family, followers, homeland, and the gods. Culturally, the Roman, or Virgilian ideology of heroes is distinctly different from that of the Greeks. The chief difference of their model heroism is that the Greek heroes symbolize individual will, glory, and feelings whereas the Roman heroes an ideal nationalistic ruler (Augustus, whom Virgil writes the Aeneid for) who with sacrifice, devotion, and duty for his people is regarded as a servant rather than the served.

Marketing Analysis

As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee. Marketing Analysis The company that is going to be analyzed in the report is Nestle with its brand Nescafe. Thus, the industry is consumer goods, the product instant coffee. The two core areas chosen for the analysis are market segmentation and targeting and promotion. Market segmentation and targeting. In the major part coffee is usually preferred by both male and female at the age of   20 to 45 approximately. Children are usually not allowed to drink much coffee, since caffeine is believed to provoke special hyper reaction. Older people, in turn, are trying to avoid coffee because at this age they are taking special care for their health. Thus, the typical segmentation in the sector can be represented in the following way: Demographic characteristics: men and women from 20 to 45; single/married/married with children; elderly people who prefer decaffeinated coffee. Economic: low, middle and premium segments; Consumption habits: regular buyers, random buyers; those who prefer to drink coffee at coffee bars/ those who prefer to drink coffee at home / those who prefer take-outs; those who prefer to drink coffee alone/ in a company; Psychographical characteristics: people who lead active style of life/passive style of life; people who prefer status/price/taste/convenience; businessmen/students/working people. (Cateora, 1990, p.116) Thus, it is obvious that market segmentation is follows four major criteria in order to distinguish certain groups and clusters. Nestle’s segmentation is quite thorough what helps the company to understand the needs of each separate group and satisfy those needs in the best possible way. Moreover, thorough segmentation allows the company to focus on specific segments, or simply saying to distinguish target segments. Thus, Nestle’s â€Å"Nescafe† target segments are: 1. Married and married with children people who prefer to drink coffee alone at home and buy instant coffee on a regular basis. It is caused by the fact that those people are oftentimes busy and they do not have time to brew their coffee. Moreover, those who have children usually face the problem that if they leave the coffee in the coffee machine, their children might tempt to drink it. Moreover, oftentimes there is too much coffee left in the coffee machine, which means the unnecessary waste. Yet, if you leave, it is going to be not fresh. Englishmen, however, prefer only fresh coffee. 2. Students who simply do not have coffee machines and prefer instantaneous coffee, which they can easily make at any given time. Generally, the main target segment of Nescafe are people with high or more than average income. Moreover, it is important to notice that Nestle targets younger audience. That is why , it is very important for the company with such a strong brand as Nescafe to distinguish the core values for this type of customers. Such values are individuality, independence, pleasure, self-confidence. Thus, the brand is positioned as the one, which has extraordinary taste that you want to enjoy every day. Promotion. Segmentation and targeting are preliminary stages that allow the company to understand what tools of promotion will be the most effective for the given brand. In our case, Nestle uses various tools of promotion. Large-scale advertising. Nescafe is advertised using a wide range of different media – TV, radio, printed media and Internet. Corporate site and brand site are believed to be an excellent tool of promotion, as it can host a good deal of detailed information about the brand. In fact, Nescafe has its own web-site separate from the site of the producer Nestle. Nescafe site was created in order to give its target audience ampful information about the product and the brand in particular. Moreover, the company believes TV commercial as an excellent method to keep brand awareness and brand recognition about the brand on the highest level. The key message that is being delivered is that Nescafe is a wonderful taste that needs to be enjoyed and enjoyed. Global commercial portraying woman in a peculiar garment trying to become unnoticed by her husband to be able to enjoy Nescafe alone is the best proof of that. Thus, we can see that brand managers of Nescafe are emphasizing physical qualities of the product, specifically its taste. Publicity. Publicity is achieved by creating different kinds of informational grounds. It can be sponsorship of certain events that are covered by different types of media. It can be informational articles discussing the problem of coffee-drinking. It can also be different special events that are also covered in media.   For instance, in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house. The event was transmitted via TV. This was a great informational ground and thus the cause of publicity. The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand. Thus, drinking Nescafe one can be sure of its exceptional quality. In other words, publicity is aimed to ensure good reputation of Nescafe and ultimately to form a strong brand loyalty of customers. Sales promotion. Especially popular are different contests and point of sale promotion, where the company used sampling to enhance brand awareness, to increase the level of initial ties and stimulate people to experience the taste of Nescafe. For instance, a lot of corporate Nescafe mugs are constantly given with the purchase of certain brand products. Moreover, special place is given to merchandising, as the company recognizes the importance of the fact that the product should be very appealing while being on the shelf, especially it concerns the instant coffee in bags, which is usually purchased at the very last minute. So, it is important that it is situated closer to the cash register In such a way, brand promotion that used by the company is based on the variety of tools. Moreover, it is important to keep in mind that those tools should be congruent with the target segments. Target segments, in turn, might be distinguished only as the result of thorough market segmentation using as many criteria, as possible.   Nestle makes emphasis on advertising, different PR activities (sponsorship, special events, publicity), and sales promotion. References Applbaum K. â€Å"The Marketing Era† Routledge, New York, 2004 Brown S. â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London, 2000 Cateora P. †International Marketing†, 7th ed. Irwin, Homewood, IL, 1990 Laforet S. (1999)  «Managing Brand Portfolios: Why Leaders Do What They Do† In Journal of Advertising Research, vol.39, p.23 Parsons A. (1996) â€Å"Nestle; The visions of local managers† In The McKinsey Quarterly, no.2, pp.21-22 Nescafe official web site. www.nescafe.com Nestle’s official web site. www.nestle.com Marketing Analysis As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee.

1. Moral hazard is a form of information asymmetry Essays

1. Moral hazard is a form of information asymmetry Essays 1. Moral hazard is a form of information asymmetry when one decision-making agent takes more risky decisions because another decision-making agent bears the costs of the additional risk. An example in healthcare is medical insurance. If a person is well covered by a medical insurance, she knows that her healthcare costs will be covered by the insurer, therefore she has higher incentive to engage in risky lifestyle, habits and health practices, since the consequent healthcare expenses will be borne by the insurer. This additional risk caused by one agent is borne by another agent. 2. The concept of adverse selection arises when either buyer or seller has lack of information regarding the product in concern this leads to one side with inflormation making use of the other side with lack on information. Like in insurance if we know that our car is going to be used as ataxi and eill be travelling the high end mountains so the chances of it getting hurt is much more so the company must charge high premiums from such people but they cant because of lack of information 3. STRENGTHS/PROS OF GDP GDP provides a better analysis or measure of economy activity through its growth rate and changes in an economy than any other existing measure. It summarizes a whole range of economic information in and determines the comparative strengths and weaknesses of various sectors. GDP helps policy-makers and analysts to easily guide, adjust and implement economic policy. GDP serve as accurate barometer of the business climate, where it provides the government and business useful information to adjust in different kinds of contingency problems like recession and depression. GDP serve as a simple proxy for social and economic welfare. GDP is widely used in different parts of the world that give economist studies in comparing countries. WEAKNESSES/CONS OF GDP GDP does not include non-market activities. These activities are based on production and consumption that occur outside the market economy that does not have a price attached like unpaid house workers, volunteer work, barter and the illegal drug trade. GNP does not include domestic household products or black market. GNP does not consider how the wealth of a nation is distributed equally. For example GDP provides an estimate of each person share of the market economy but in reality some people share of the economy is greater than others. This level of unequal distribution of incomes and consumption and the incidence of poverty cannot be determined by tracking the GDP. Some GDP measured expenditures do not contribute to Economic Welfare. It does not account for any welfare loss or any negative events that results from an event such as a natural disaster environmental cleanup or reconstruction effort contributes to welfare and the GDP. 4. c 5. 6. 7. 8. c 9. b 10. b 11.

Free Essays on Rhetoric Of Ads

† and techniques discovered by Charles A. O’Neil. Magazine advertisements for liquor are perfect examples to illustrate these points. The â€Å"pathos† appeals to the weakest parts of human nature, emotion and feeling. Advertisements have a way of making individuals feel incomplete without their particular product. Others can satisfy subconscious desires of the viewer; such as social acceptance. (Hirchsberg, p465) The advertiser can make one feel as if their product is luxurious and is for the upper class of society. The advertiser can target an older consumer by causing one to reminisce about the â€Å"good old days†. (Hirchsberg, p466) They also have the option of gaining the attention of a younger audience by putting a famous pop star in their ad. The â€Å"logos† is the reasoning or intent of the advertiser. What may seem to be in plain language and view actually is not and it is used in this manner for a purpose. The â€Å"logos† is essentially the logic behind the â€Å"pathos†. This element is the method that the advertisers use to gain the interest of certain types of people. This element is like an unspoken science that these people use to get people to support their product. The â€Å"ethos† is the ethics of the advertisement. â€Å"Ethical questions are implicit in every act of persuasion†. (Hirschberg, p469) This Aristotelian element calls on the ideals of morality and principle. The â€Å"ethos† de... Free Essays on Rhetoric Of Ads Free Essays on Rhetoric Of Ads An advertisement’s only purpose is to make the potential consumer buy it’s product. Advertisers have formulated cunning ways to confuse the potential consumer into seeing or hearing things that are not evident. This advertiser’s are so cunning, that their false tactics are not considered lies; and are not legally deemed as false advertisement. Aristotle summed up these facets of persuasion in his ideas of â€Å"pathos† (emotion), â€Å"logos† (logic), and â€Å"ethos† (credibility). There are also a variety of â€Å"weasel words† and techniques discovered by Charles A. O’Neil. Magazine advertisements for liquor are perfect examples to illustrate these points. The â€Å"pathos† appeals to the weakest parts of human nature, emotion and feeling. Advertisements have a way of making individuals feel incomplete without their particular product. Others can satisfy subconscious desires of the viewer; such as social acceptance. (Hirchsberg, p465) The advertiser can make one feel as if their product is luxurious and is for the upper class of society. The advertiser can target an older consumer by causing one to reminisce about the â€Å"good old days†. (Hirchsberg, p466) They also have the option of gaining the attention of a younger audience by putting a famous pop star in their ad. The â€Å"logos† is the reasoning or intent of the advertiser. What may seem to be in plain language and view actually is not and it is used in this manner for a purpose. The â€Å"logos† is essentially the logic behind the â€Å"pathos†. This element is the method that the advertisers use to gain the interest of certain types of people. This element is like an unspoken science that these people use to get people to support their product. The â€Å"ethos† is the ethics of the advertisement. â€Å"Ethical questions are implicit in every act of persuasion†. (Hirschberg, p469) This Aristotelian element calls on the ideals of morality and principle. The â€Å"ethos† de...

The History and Business of Making Lump Charcoal

The History and Business of Making Lump Charcoal Charcoal is a formless mass of carbon and can be made from most carbonaceous materials. It is one of the oldest of man-made fuels and has been prepared under the ground for a thousand years. Charcoal in lump form is still a major source of energy throughout the world and unfortunately, is one of the main causes of deforestation in the World. Historical Charcoal Production Wood charcoal production dates back to ancient human prehistory when  stacks of wood logs on their ends were formed into a pyramidal pile. Openings were created at the bottom of the pile and attached to a central flue for circulating air. The whole woodpile was either constructed in an earth covered pit or covered with clay above ground. A wood fire was started at the flue base and gradually smoldered and spread up and out. Ancient charcoal pits, under average conditions, yielded about 60 percent of the total wood by volume, but only 25% by weight, of charcoal product. Even by the seventeenth century, advances in technology yielded nearly 90 percent efficiency and was a skill that took years to learn and a major investment in kilns and retorts which had long replaced the pit method. Current Charcoal Production Much like the old process, the modern commercial charcoal process is to heat wood with little or no air present which takes special but simple equipment. In the United States, wood is the primary material used for charcoal and is generally procured in the form of residue from sawmills - slabs and edgings. Sawmills love to find users of this material because of environmental problems with burning and disposal of mill wastes. Where there are sawmills, there is an available raw product. The United States Forest Service has estimated that there are nearly 2,000 charcoal-producing units in the United States, including brick kilns, concrete and masonry block kilns, sheet steel kilns, and retorts (a steel metal building). The state of Missouri produces a significant portion of this national charcoal product (they have until recently had less stringent environmental regulations) and 98 percent of all charcoal is produced in the eastern United States. While charcoal can be made from any number of natural materials, hardwoods such as hickory, oak, maple, and fruit-woods are favored. They have unique aromas and tend to produce a better grade of charcoal. Better grades of charcoal come from raw materials with low sulfur content. The uses of charcoal may surprise you. Besides being the fuel that cooks steaks, hot dogs, and hamburgers on a Sunday picnic, charcoal is used in many other processes. It is used in certain metallurgical purifying treatments and as a filter to remove organic compounds such as chlorine, gasoline, pesticides, and other toxic chemicals from water and air. Activated charcoal, which has a super absorptive surface, is growing in use as a purifier. It is used in purifying and refining metals and in the gas masks that were used during the Gulf War. NutraSweet  uses activated charcoal to transform their product into a powder. Activated charcoal is used as an antidote for many types of poisons and is touted as an effective anti-flatulent. Lump Charcoal as a Business Most charcoal manufacturers sell their product as a briquette. This market has been dominated by several companies to include Kingsford, Royal Oak, and major grocery market brands. These companies may or may not make lump charcoal which is an alternate product that has some advantages and has potential as a small start-up business. Some new and exciting grill technologies actually require charcoal in lump form. An entrepreneur hoping to survive in the charcoal industry will require originality and very good and aggressive marketing. Many small companies have survived but most have not made it big. Theyve found that their potential in the niche charcoal market is by making natural hardwood lump charcoal. Innovative ideas like developing a product in a bag that has a fuse, which when lit will ignite the charcoal. This quick light product combined with an easy-to-use paraffin coated container filled with natural charcoal has been a modest success in some local markets. A major hurdle is creating an appealing package. Technical problems with storage make for unappealing packages and can affect sales. You may find your bag on the bottom shelf in the back of the store because of a plain package. You may also have a problem finding distributors that handle small volumes. There is also the potential for other products. Wood charcoal has a low sulfur content, unlike coal or petroleum products. This wood charcoal can be used where other forms of carbon cannot. Developing a specialty activated charcoal for filtration of consumables like air and water is possible. This low sulfur charcoal product would be sold to a large manufacturer of activated carbon like Calgon Carbon of Pittsburgh, PA. Starting a Charcoal Business In addition to the raw material, you will have to have an area suitable for heating the material while allowing only a minimal amount of air circulation. This may be a brick kiln or you may opt for a type of metal building called a retort. You can expect to pay up to several hundred thousand dollars for one of these. You also must develop a sorting and crushing operation. The wood that has been cooked is smaller than its original size by about one-third. It must be broken down into marketable pieces. This would have to be done by a customized piece of equipment made by a made-to-order machine shop. There is no reasonable cost estimate here - youve got to do a lot of leg work. Then you have to bag or package the carbon. Bagging machines are readily available from bagging equipment supply companies. Charcoal presents somewhat of a bagging problem due to a large variance in the sizes of the piece. These problems are not impossible to correct and a bagging line could cost you as much as $100 thousand. You can get less expensive ones. The best strategy for making a business success in lump charcoal is to keep the market local or regional. You might link up with a grill or outdoor oven company and combine your marketing efforts. Advertise the product as superior, natural charcoal that has advantages over briquettes. Many people are not aware that charcoal is available in this all-natural form. Advantages of Lump Charcoal Lump charcoal is an all-natural, 100 percent hardwood product with no additives.Natural charcoal heats faster than briquettes, so food can be cooked over natural charcoal within 5 to 7 minutes after lighting.Lump charcoal can be lit without lighter fluid and with just a match and some newspaper - this means no off-flavors.One pound of hardwood charcoal produces the equivalent heat of two pounds of briquette charcoal. Disadvantages of Lump Charcoal Although lump charcoal is growing in popularity, consumer demand still lags behind formed charcoal briquettes.Even though lump charcoal is a more efficient heat producer, its current price is nearly twice that of briquettes.Lump charcoal is bulkier, has odd shapes, and crushes more easily. It tends to become dusty and flakes off.

Recently History Essay Example | Topics and Well Written Essays - 500 words

Recently History - Essay Example the southern African Americans faced a great deal of problems in the 1915-16, They were denied the right to vote, lived under severe poverty, faced crop infestation which affected them greatly as most of them were occupational farmers and most importantly they lived under heavy debt. Lack of facilitation and opportunities in the south prompted them to migrate to the north where the urban areas had flourish in the wake of the war. Since Europe was in the midst of a sever war that had haltered its economic progress, the United States became the facilitators in this case for the war torn countries. As a result not only did it strengthen economically, it also hosted a number of quality and well-paying job, a feature absent in the south (Exhibitions.nypl.org). They war had opened many avenues for them in the economic world of production and services and hence, the southern blacks moved to the north in search of greener pastures. This migration is known as the great migration in history an d played a great role in revolutionizing the black community in the United States. The female black population of the United States was positively affected as well. They contributed to the war efforts and as a result were able to get equitable jobs in the country as well. They became politically active as well and provided significant support to the black soldiers as a result. Many war service organizations specifically for women were also established like the Red Cross, Womens Auxiliary of the New York 15th National Guard etc. and thus, they were accepted as a strong opinionated part of the American population. Many instances also depict the increased employee sense that these minorities developed and retaliated against their white employees for due employee rights they were denied. Where the black Americans saw progress and growth at the war time, another minority faced dire consequences. Majority of the American population consisted of foreigners. Even though the german-americans

Critically analyse the current health promotion activities associated Essay

Critically analyse the current health promotion activities associated with this sexual health - Essay Example For sexual health to be attained and maintained, the sexual rights of all persons must be respected, protected and fulfilled† (Technical Consultation on Sexual Health in January 2002). Reproductive and sexual health and well-being are vital if people are to have a safe, responsible, and satisfying sexual lives. Good sexual health is important to both individuals and society. It is, therefore, important to have the right support and services to promote good sexual health. Sexual health requires a positive approach to human sexuality and understanding of the intricate factors that shape human sexual behaviour (Fogel 1990). These factors affect whether the expression of sexuality leads to sexual health and well-being or to sexual behaviours that put people at risk or make them vulnerable to sexual and reproductive ill-health. Health programme managers, policy-makers and care providers, need to understand and promote the potentially positive role sexuality can play in people’s lives and to build health services that can promote sexually healthy societies. The level of concern related to sexual health among health care professionals, the Government and the public is presently high. This has been as a result of growing rates of infection, the arrival of the HIV epidemic in the 1980s, confirmation of heightened risk taking and often inadequate control of infections. Common conditions now include Chlamydia, non-specific urethritis and wart virus infections, but almost all sexually transmitted infections (STIs) are becoming more common (Stokes 1997). The frequency of visits to branches of genitourinary medicine (GUM) in England has doubled over the last decade and now stands at over a million a year, see figure 1 below. Diagnoses of genital Chlamydia also virtually doubled up during the 1990s, with a major marked increase in men and women aged less than 20. Current surveys of women

Whitbread World Sailboat Race Assignment Example | Topics and Well Written Essays - 2750 words

Whitbread World Sailboat Race - Assignment Example In addition to the higher costs, there is always the potential danger of the quality of the project getting deteriorated due to the rushing of various activities. This problem is often encountered in construction projects where there will be disputes on the delay in the completion as well as the low quality of construction. Another area where the crashing of the project duration is important is the development of a new product that needs to be brought to the market before the competitor does to take the first mover advantages. It may be noted that in these cases the market determines the duration of the project for the development and introduction of the product. For instance, the chance that the firms using moderate to high technology may lose up to 30 percent of the market share with a delay of six months is a factor that drives such firms to crash their new product development project to be completed within or before the stipulated period. Under those circumstances, the firms do not mind the additional costs being incurred in the completion of the project than budgeted as otherwise there is the likelihood they may lose a sizeable market share. With this background this paper presents a report on ways and means for the reduction of the duration of the Whitbread Sail Boat Project which involves the des ign and construction of a sailboat for the Sail Boat team of the company ‘Whitbread’ and the training of the crew so that the sailboat constructed could take part in the World Sail Boat Race. Bjorn Ericksen Project Strategy Analysis The project relates to the design and construction of a sailboat and training of crew to enable. them to take part in the Whitbread Sail Board Race. The boat race is being conducted every year with countries entering their sailboats in the nine-month Round the World Whitbread Sailboat Race. During the recent races, about 14 countries from different parts of the world have entered their sailboats in the race.

Biblical Prophets in the Old Testament Essay Example | Topics and Well Written Essays - 2000 words

Biblical Prophets in the Old Testament - Essay Example He used them to deliver messages to the people of Israel during Old Testament times. The messages they delivered were of future happenings, to flee from sin and temptation, and to come back to God. The messages they delivered always required some type of action. There were five major prophets during Old Testament times. Robinson explains the meaning of major, â€Å"term ‘major’ in this context means that the prophet's message was preserved in a lengthy book and covered a wider variety of subjects than did the minor prophets. There were of course dozens or perhaps hundreds of prophets whose stories were never recorded.† The five major prophets whose writings were recorded in books are Isaiah, Jeremiah, Lamentations (the author is unknown), Ezekiel, and Daniel. The first major prophet who will be discussed is Isaiah. He lived in Jerusalem and was a preacher. He delivered a message of peace that God would bring to the people of Israel. His messages were not fulfilled until the second coming of Christ. Jeremiah was known as the â€Å"weeping prophet† due to his desperate messages about Jerusalem’s future. He also had predictions for Judah and other nations. Daniel was captured as a teenager by the Babylonian army. He held a high-ranking position in King Nebuchadnezzar's court and interpreted dreams for kings. Ezekiel was known as a â€Å"son of man†. His book told about things that would happen about Jerusalem’s fall. Ezekiel also wrote about a new temple for Jerusalem. ... did the minor prophets. There were of course dozens or perhaps hundreds of prophets whose stories were never recorded." The five major prophets whose writings were recorded in books are Isaiah, Jeremiah, Lamentations (the author is unknown), Ezekiel, and Daniel. The first major prophet who will be discussed is Isaiah. He lived in Jerusalem and was a preacher. He delivered a message of peace that God would bring to the people of Israel. His messages were not fulfilled until the second coming of Christ. Jeremiah was known as the "weeping prophet" due to his desperate messages about Jerusalem's future. He also had predictions for Judah and other nations. Daniel was captured as a teenager by the Babylonian army. He held a high- ranking position in King Nebuchadnezzar's court and interpreted dreams for kings. Ezekiel was known as a "son of man". His book told about things that would happen about Jerusalem's fall. Ezekiel also wrote about a new temple for Jerusalem. Biblical Prophets 4 The prophets, all of them and not just the major ones, were human. The Bible says that prophets deliver messages from God. The prophets delivered messages of all types. Some were happy messages of good news. Others were of about upcoming trouble and despair. Many did not even want to be called by God to deliver messages and to help "correct" the people. People felt like they were being judged and blamed at times and the prophets did not like having to receive this type of blame. They were human and were similar to modern day prophets. However, the prophets of today do not have the ability to make preternatural prophesies like they could in Old Testament

Improve Human Resources Practices in Abu Dhabi Government Entities Literature review

Improve Human Resources Practices in Abu Dhabi Government Entities - Literature review Example So, it becomes essential to have a set of HR rules and policies to implement it. There have been many activities undertaken by the Abu Dhabi government in HR practices to improve the efficiency of their work force. A workshop was organized by The Abu Dhabi Group for Best Practices in Human Resources Management in association with the Abu Dhabi Chamber of Commerce & Industry (ADCCI) recently. The workshop intended to present the best practices that can be applied in performance management. A presentation was made on the recruitment system of the Abu Dhabi National Exhibition Company (ADNEC) that highlighted the application part of different recruitment methodology and the type of questionnaires used in recruitment and selection. The group was created to present a common forum for HR practitioners, specialists and also the workers related with training and development. The forum also included directors of human resources of the local departments at the Abu Dhabi governments in order to help them exchange their expertise and identify the best practices in HR practices that can contribute to achieve the corporate visions of the Abu Dhabi governments (Abu Dhabi Group for Best Practices in HRM Organizes a Workshop on the Best Practices in Performance Management and Recruitment Systems, 2012). Another article on the human resource practices in Abu Dhabi explained how HR theories helped to combine the economies in the Middle East which led to the process known as Emiratisation (Randeree, 2009). This article explained how the government in Abu Dhabi emphasized in the training and development programs including the women too. It stated that the Emiratisation strategy has led the Abu Dhabi government to include the European style of training system like apprentice schemes, mandatory in house trainings and conducting local or regional training events (Randeree, 2009). A seminar was conducted in Abu Dhabi by JCCP on human resource development programs. The seminar that was held for five days emphasized on the HRM techniques that were employed by a Japanese oil company (Customized Program on â€Å"Human Resource Management (HRM)† in Kuwait (KNPC) and UAE (TAKREER), 2008, p.1). Such practices and developments in human resource activities will contribute significantly in completing the anticipated corporate vision 2030 of the Abu Dhabi government. Human resource system - traditional to modern outlook Human resource that was treated as an added cost before is now emerging to be accepted as an asset for an organization. It was mostly regarded to be a support function in organizations, an extra cost that an organization can do away with. According to some definitions by the experts human resource is defined as a specific approach to execute proper employment management in order to achieve competitive advantage by deploying an efficient and capable workforce. This can be achieved by integrating the cultural, structural and personnel techniques (Armstr ong, 2006, p.31). Human capital represents the human aspect in an organization. It is the knowledge, skill and creativity of an individual that can add value and improve productivity in a firm (Armstrong, 2006, p.33). In recent times, a new aspect of human resource management has developed which is the strategic aspect. This includes human resource related decisions and facts while framing the strategic decisions. It is known as strategic human resource ma

American Revolution Essay Example | Topics and Well Written Essays - 1250 words - 2

American Revolution - Essay Example The British policies caused divisions in the American colonist’s faction since they did not know which step of action to take. The French and the British were the main forces in contention for the American territory and thus, fought a series of wars with the final war being the French and Indian wars or the seven years’ war. It was called the seven years’ war since the French hand garnered support of two Indian tribes, the Huron and the Algonquian, who fought against the British supporting Iroquois. Before this, however, it was assumed that the war would last longer than earlier anticipated and thus, the Albany Congress was organized under the encouragement of Britain. The main agenda for the congress was to keep the Iroquois tribe loyal to the British. This was achieved by keeping the Iroquois tribe at the heart of matters during the congress, discussing issues that affected both them and the British colonists. The Albany plan became unpopular and unaccepted sin ce the colonists had their self-interests at heart and did not want to secede control and power to the provincial congress(Alden, pp. 25-30). What were some of the events or ideas that led to the American war of independence? The main reason for the war of independence was the attempt by British colonists to gain and tighten control of the American economy by regulating American trade and industries in order to suit Britain’s interests. This was enforced in the imposition of taxes on goods and services as well as the movement of people and these goods from one region to another. Also, English trade and navigation acts only allowed transit of goods shipped from America in English ships. Britain, thus, monopolized travel which did not settle well with Indian and British colonists. All of this was aimed at reimbursement of Britain’s money that had been spent during the war. The only reason the British had emerged victorious was that their treasury had outlasted that of the French. This

Improve Human Resources Practices in Abu Dhabi Government Entities Literature review

Improve Human Resources Practices in Abu Dhabi Government Entities - Literature review Example So, it becomes essential to have a set of HR rules and policies to implement it. There have been many activities undertaken by the Abu Dhabi government in HR practices to improve the efficiency of their work force. A workshop was organized by The Abu Dhabi Group for Best Practices in Human Resources Management in association with the Abu Dhabi Chamber of Commerce & Industry (ADCCI) recently. The workshop intended to present the best practices that can be applied in performance management. A presentation was made on the recruitment system of the Abu Dhabi National Exhibition Company (ADNEC) that highlighted the application part of different recruitment methodology and the type of questionnaires used in recruitment and selection. The group was created to present a common forum for HR practitioners, specialists and also the workers related with training and development. The forum also included directors of human resources of the local departments at the Abu Dhabi governments in order to help them exchange their expertise and identify the best practices in HR practices that can contribute to achieve the corporate visions of the Abu Dhabi governments (Abu Dhabi Group for Best Practices in HRM Organizes a Workshop on the Best Practices in Performance Management and Recruitment Systems, 2012). Another article on the human resource practices in Abu Dhabi explained how HR theories helped to combine the economies in the Middle East which led to the process known as Emiratisation (Randeree, 2009). This article explained how the government in Abu Dhabi emphasized in the training and development programs including the women too. It stated that the Emiratisation strategy has led the Abu Dhabi government to include the European style of training system like apprentice schemes, mandatory in house trainings and conducting local or regional training events (Randeree, 2009). A seminar was conducted in Abu Dhabi by JCCP on human resource development programs. The seminar that was held for five days emphasized on the HRM techniques that were employed by a Japanese oil company (Customized Program on â€Å"Human Resource Management (HRM)† in Kuwait (KNPC) and UAE (TAKREER), 2008, p.1). Such practices and developments in human resource activities will contribute significantly in completing the anticipated corporate vision 2030 of the Abu Dhabi government. Human resource system - traditional to modern outlook Human resource that was treated as an added cost before is now emerging to be accepted as an asset for an organization. It was mostly regarded to be a support function in organizations, an extra cost that an organization can do away with. According to some definitions by the experts human resource is defined as a specific approach to execute proper employment management in order to achieve competitive advantage by deploying an efficient and capable workforce. This can be achieved by integrating the cultural, structural and personnel techniques (Armstr ong, 2006, p.31). Human capital represents the human aspect in an organization. It is the knowledge, skill and creativity of an individual that can add value and improve productivity in a firm (Armstrong, 2006, p.33). In recent times, a new aspect of human resource management has developed which is the strategic aspect. This includes human resource related decisions and facts while framing the strategic decisions. It is known as strategic human resource ma

Indian Philosophy. What Is Indian Philosophy Essay

Indian Philosophy. What Is Indian Philosophy - Essay Example The main consideration is that, the practical drive of Indian Philosophy is motivated by the view that human life is full of suffering. Human beings suffer in their journey to realize actual truth about their life. Despite of many sufferings, Indian philosophy brings into light the importance of worship and meditation to achieve peace and liberty provided by the Supreme Being. Indian philosophy is strongly spiritual and emphasizes the need of realizing the truth about life. The philosophy aims at achieving the knowledge of truth. It helps human beings to attain instinctive vision of reality and perception of truth, which leads to actual realization. According to Datta (571), Indian philosophy is intimately linked with religious facts. For instance, Indians believe on the fact that existence does not come from non-existence. In other words, there is nothing in this world comes out of nothing. There is a supreme being who is sole cause and source of the universes. This contradicts with Descartes who in his philosophy believed that all philosophy do not start with God’s scripture. Descartes believed that all philosophy should start with the argument â€Å"I think I am†. Descartes assumed that existence occur in the essence of being perfect being without believing in the essence of finite thing. This follows that; the existence of human beings should not be compared with God’s existence. Secondly, most of Indian philosophies are derived from Vedas principles. Basically, these principles explore that just as a seed flourishes one time, human beings have all knowledge to become the best. The Vedas principles guide human beings to live in peace with one another and life in reference with the fear of Supreme Being. The principles guide human beings to live a life that is fulfilling in the spiritual realm. Indian philosophy accepts the principles and authority of Veda. Therefore, human beings are unable to seek realization and truth openly and freel y. This contradicts with the Western philosophers who believe in having complete freedom to do and act the way one wishes. Indian philosophy rejects the notion of doing things as per one’s desires and wishes but as per principles that guide human beings to live in harmony with one another. The nature of man depends on the nature of reality and his destiny. The Indian’s philosophy affirms that man is not an animal or plant, but a spiritual and thinking being set to accomplish his dreams and goals for higher purposes. Human beings should strive to live an integrated life that honours the maker. The accepted position in Indian Philosophy provides steps of obtaining truth to life. First, human beings are encouraged to read and hear the truth from a book or a teacher. Secondly, it is crucial to apply what one has heard or read in search for truth. Thirdly, human beings should meditate on the teachings and truth taught in books or by teachers. Indian philosophy values the co ncept of meditation as one that seize and motivates human beings to have a peace of mind and live in peace with another. According to Datta (571), Indian philosophy depends on direct and mystical experience. Indian philosophy is concerned with norms and values that relate to religion. However, western philosophy relates to the notion of science and nature, and in most cases it is concerned with facts. The doctrine or principle of inwardness is a major concern for Indian philosophy. Specifically, Indian philosophy is mainly concerned with the aspect of changing man’s mind rather than changing the world in which human being live. The whole aspect points out on the importance of changing the mindset to succeed and achieve the best in life. Based on this analysis, one would argue that Indian philosophy

Individual Rights Essay Example for Free

Individual Rights Essay When I am at my placement which is a day care centre for the elderly, I treat patients with respect; I do this by talking politely to the patients, knocking on the door before I entered patient’s room and asking them how they wish to be named (e. g. Mr, Mrs) To be treated as an individual: While I was at placement I treat everyone as an individual, I did this by talking to the patients and finding out about their interests and watching how they act. I did not treat all the patients the same. Just because 2 were diabetic I didn’t stop all patients having sweets. To be treated in a dignified way: I tried to maintain the patient’s dignity by taking them aside if they wanted to tell me something or closing the door behind them if they were going to the toilet. When the patients said or did something laughable, I didn’t laugh at them. To be treated equally and not to be discriminated against: Everyone at placement is different based on their religion, race, sexuality, disabilities or age. But I didn’t not discriminate them against this or treat them unfairly. To be allowed privacy: If the patients wanted privacy when I was with them during my time on placement I would have closed the door which would have blocked other people out from seeing into the room or would have gone outside the room with the patient where they could have privacy to do what they wanted. To be cared for in a way that meets out needs and takes account of preferences and choice: I take it into account what patients say to me and about their choices. If they wish to do a certain activity, I would have gone out of my way to do as they wanted. To be able to communicate using a preferred method: At placement I communicate in which method the patient wanted, if a patient wants to write on a piece of paper and have a conversation this way that is what we would have done. To be allowed access to information about themselves: When at placement patient information is confidential but if the patient asks something about themselves, they were give the information as this may have help them through something. To be safeguarded from danger or harm: Patients should always be in an environment which they feel safe in; they should feel like they are safe in the building and safe with the people caring for them. During my time at placement I have reassured patients when they are feeling unsafe and calmed patients when they are worried about their safety. An example of this; when patients see people entering the centre they worry about who they are and what they are doing here, I then reassure them.

The Search for Christian America: History’s Echo Essay -- Christianit

In The Search for Christian America historians Mark A. Noll, Nathan O. Hatch and George M. Marsden address the recent insurgence of desire to return to the American nation’s â€Å"Christian Heritage†; a call to revisit the solid and revered foundations of the colonial period (15). This premise frames the authors’ two-part thesis: first, that America was never a Christian nation and secondly, that the very concept of a Christian nation, after the time of Christ, can be harmful to Christian action and effectiveness within society (17). This assertion, and the evidence which surrounds it, proves that Christians find great value in elements of the founding. When considering the reason behind this assumption the authors suggest many possibilities: love of a glorious myth, preaching and identification with the Mosaic prophecy, a â€Å"city on the hill† mentality, and or nationalistic necessity (108-116). However, these points still with standing, the author s do not fully develop the possibility that Protestants doctrinally resonate with the ideals of the founding. The authors do assert that many use the past as a mirror simply reflecting one’s already established views: â€Å"by a subtle and often unconscious process we pick out . . . those strands which reinforce our point of view† (145, 148). This paper will attempt to bring these two concepts together: asserting that the ideals of the founding, mainly liberty, freedom and individualism, are mirrored in Protestant doctrine itself, providing an echo American Christians can identify with, allowing reverence to be felt toward the founding and urgency to drive the search for Christian America. Toward the end of the text the authors set out to explain the difficulties and the necessity of â€Å"openi... ...ce of similar values or familiar echo, only uphold â€Å" a high regard for our country and its heritage. But . . . not, in the words of the Psalmist (118:9), ‘put confidence in princes’ instead of taking ‘refuge in the Lord† (102). Bibliography Luther, Martin. â€Å"The Appeal to the German Nobility.† In Documents of the Christian Church, edited by Henry Bettenson, 192-197. New York: Oxford University Press, 1976. --------------------Concerning Christian Liberty. Vol. XXXVI, Part 6. The Harvard Classics. New York: P.F. Collier & Son, 1909–14. Bartleby.com, 2001. www.bartleby.com/36/6/. (accessed Jan. 21, 2012). Calvin, John. "John Calvin: Institutes of Christian Religion." Translated by Henry Beveridge, Esq. Center for Reformed Theology and Apologetics. http://www.reformed.org/master/index.html?mainframe=/books/institutes/. (accessed Jan. 21, 2012).

Fight Club review Essay -- essays research papers

Fight Club Review   Ã‚  Ã‚  Ã‚  Ã‚  The movie that is being reviewed and analyzed is Fight Club, which stars Brad Pitt and Edward Norton. Fight Club is in a genre on its own, but falls into the categories of action and mystery. We will be looking at the subdivisions of plot, character, setting, and focus. By analyzing these points of the movie we can see why Fight Club belongs to the certain genre it is placed in. The movie starts off where one the characters is held at gun point. Of course we all wonder how he got there, so the narrator takes us back to where it all starts. We meet an unnamed character who has insomnia. We learn about his life and that he lives a pretty decent life. Of course, we would not have a movie if our main character was content with his life. There needs to be more conflict. Due to his insomnia, he takes up going to support groups that help people in need (i.e. men with testicular cancer, alcoholics, and dying people). He soon notices a lady named Marla Singer who is showing up at the same support groups he goes to even the one for testicular cancer. He catches onto her game simply because she shows up there. Later on he is on a business flight and meets another character named Tyler Durden who is very interesting. Our noname character gets home to find that someone has blown-up his condo, so he decides to call his â€Å"single serving friend† from the plane ri de. The two live together and form a quick bond. They start a â€Å"fight club† where men can escape the real world. It is a very secretive club â€Å"The first rule of fight club is we do not talk about fight club†. As the movie goes on, the club becomes more of a cult and the tasks that they have to complete become more difficult and more dangerous. Soon we learn that our noname character has an alter-ego and it is†¦Tyler Durden. Tyler Durden is everything he wants to be. Because he lives a so called respectable life he lets himself go through his alter-ego. All the mayhem that happens is all really because of him. Our â€Å"average Joe† is the cause of all the â€Å"fight clubs† across the nation.   Ã‚  Ã‚  Ã‚  Ã‚  In the movie, the characters are planned out very well. The characters all fit together like pieces of a puzzle. The characters all go together because they all need each other in some way. Our â€Å"no name† character relates to us in some way, either because we... ... got out of hand. So everyone should let go and express the way they feel to an extent where they do not go insane. After analyzing the plot, characters, setting, and focus we can see how Fight Club falls into its own genre. It has everything to fit into the action and mystery categories. Most reviewers overall enjoyed the movie very much. Christopher Null gave the movie four out of five stars and said it was â€Å"perfection and a good memorable film†. Steven Rhodes also says it is a good film â€Å"It's the sort of film that will leave you exhausted but glad you came.† (http://www.imdb.com/Reviews/210/21041) However from a woman’s point of view the film was barbaric and violent, â€Å"it's socially irresponsible and repellent in its graphic depictions of extreme violence and brutality,† says Susan Granger. (http://www.speakers-podium.com/susangranger.) I, however, even though I am a female I enjoyed the film very much. It has become one of my favorite movies because I feel like I can relate to the topic very much because I wish I was just able to let go and do what I really want to do. Everyone has his or her own opinion of things so you should see the movie and see how you react to it.

1950’s/ 60’s in Music

The 1950’s and 1960’s represented a turning point for music – it was the first time when teenagers started to have there own image and as a result, their own music. The instrumentation, subject material for lyrics and use of harmony changed drastically in the 50’s and continued to develop into the 60’s. New genres developed at the same time as this turning point such as rock, R&B, swing and pop. The use of electric guitar, drum kit, keyboard, bass guitar and vocals as a common set up started in the 60’s with The Beatles.Songs such as â€Å"Hey Bulldog† and â€Å"Sgt Pepper’s Lonely Heats Club Band† saw the transition from twelve bar blues to rifts and rock. Other genres such as R&B saw use of horns, piano, vocals, background vocals and electric guitar before its demise in the 60’s. Subject material for lyrics in the 50’s tend to be about romance and sorrow. â€Å"AA boy without a girl† by Frankle Aval on contains themes of both love and sorrow, through lyrics such as â€Å"†¦And since you've come to me All the world has come to shine, Cause I found a girl who’s mine. The Beatles broke away from this tradition with their nonsense lyrics in â€Å" I am the Walrus† but other bands did not replicate this. Another trend in the late 50’s early 60’s was to sing about dance and freedom such as â€Å"Jailhouse Rock† by Jerry Leiber and Mike Stoller for Elvis, one of the later songs to continue the use of twelve bar blues. The 50’s progression was a chord progression and turnaround used in the 50’s and early 60’s by doo-wop and later rock. The progression follows the pattern I vi IV V.Well known examples of the progression include The Beatles â€Å"Strawberry Fields Forever† and Penguins â€Å" Earth angel†. A modern version of the progression can be heard in Green Day’s â€Å" Jesus of Suburbia† and Justin Bieber’s â€Å"Baby†. Most classic rock in the 50’s saw use of the twelve bar blues. Twelve bar blues is a chord progression, which most often follows the pattern of I I I I IV IV I I V V I I. With the end of the 60’s came a demise of classic rock and the emergence of new genres such as funk and disco.

Leadership Analysis Based on Shackleton

I. Introduction Sir Ernest Henry Shackleton, a British explore, was born in Kilkee, County Kildare, Ireland on February 15th, 1874. His family moved to London when he was 10 years old. At the age of 16, he dropped out from school to join the Merchant Marines, the youngest age to join the service at time. In 1898, Shackleton became a qualified master and a sub-lieutenant in the Royal Naval Reserve in 1901. Yearning for adventure and fame, in 1901 he applied for a position in Robert Falcon Scott's Discovery expedition to the Antarctic.Unfortunately, in 1904, he was sent back home due to his health problem. With the strong desire of adventure and reputation, Shackleton amended his failure by returning to Antarctica as a leader of Nimrod Expedition in 1907. His purposes were to explore the Ross Shelf Ice and the south magnetic pole. The journey was a success with his discovery of Beardmore Glacier on the Antarctic Plateau on January 09, 1909. On his comeback, Shackleton received many hon ors and awards for the successful expedition. Wikipedia) The â€Å"real† journey of Shackleton began on August 1st, 1914 where he went along with his 27 crew members, left London for South Georgia in the purpose to complete the trans-Antarctic expedition – the ship was called â€Å"The Endurance†. On 24th February, 1915, the Endurance got stuck in the ice park, crushed by the ice and was finally sunk under the ice in the same year on 21st November. Regardless to the shortage of foods, supplies, no communication equipments, plus the unbearable cold winter, Shackleton and his crew never gave up hope.On May 19th 1916, Shackleton and his two other crews – Worsley and Crean – crossed South Georgia in search of the whaling stations on the east-coast. They went on foot for 36 hours over the Glacier Mountains and at last arrived at Stromness whaling station. All the 27 men were amazingly able to return in good spirit after almost two years they were strand ed in the Antarctic. (Timeline) After World War I in 1921, Shackleton returned to the Antarctic and led another expedition with John Quiller Rowett to examine Enderby Land. However, Shackleton died from angina pectoris on January 5, 1922.Followed by the request from his wife, Emily Mary Dorman, Shackleton was buried at Grytviken, South Georgia, leaving 3 children at the time of his death. (Encyclopedia) This report shows various concepts related to Ernest Shackleton’s leadership style in the success accomplishment of the expedition including the traits, behaviors, the contingency and what it takes to make Shackleton become such a great leader. II. The Concepts * Chapter 1 – What does it means to be a leader? The concept of being a leader has been carried through times. With a capable leader comes great success.As this is one of many theories studied by numerous aspects, ranging from history, philosophy and the scientific perspective of approach. There are several disti nctive measures that we can use to define the complexity of leadership. Often confusing, people nowadays who are not extensively equipped with the knowledge may misunderstand the differences between being a manager and a leader. In the case of Ernest Shackleton and his ability he demonstrated, we can say that he is a great leader with essential manager’s skill set that had made him who he is known for today.If we are to look at Ernest Shackleton’s journey similarly to an organization, with reaching the North Pole as the company’s main objective, we can judge and evaluate his performance based on how far the goal has been completed. Shackleton was a great leader in such ways that he created a compelling image both for himself and his crews. This comes from main his passion and love for adventure that has thrived his goals all his life. While being such a leader, he is also a capable manager. A vision alone did not help Shackleton in reaching his goal.Through bein g prepared and equipped with great experiences that he devised from his earlier voyage, he was able to realistically planned out steps by steps what he expected to achieve. Of course, these plans would not come together effectively if not for Shackleton’s leadership skills. Back in the days, leadership was defined as heroism, where leaders before being considered as one had to possessed all the knowledge, skill sets and abilities to overcome any obstacles. While being such the case, the way in which Shackleton demonstrated his leadership skill were not entirely true to this theory.While being a very attractive role model, he also possessed numerous traits, even those that are relevant to businesses leaders we can find today. To promptly put it, his successes are all thanks to the following traits that he has reflected: * Out of all the possible traits he exhibited, the most important was inarguably the ability for him to remain optimistic under any circumstances and the self- confidence that he always express. This certainly affected the productivity of his crew and his success. He was open-minded to opportunities and the passion to willingly learn new skills relative to achieving his vision. Being able to draw out the big picture and actually do something about it has helped him reached his desire. * He was highly motivated. This comes from his unmovable passion for adventure that he innately possessed. * He was observant of his crew members. Being able to keep close attention to the needs and wants of the individuals has helped him to identify the strength and weaknesses that he can use to his advantage.From these brief points of views, all these traits are necessary components of making a great leadership, and it has become the keys to many booming leadership stories in the business worlds that exist today. * Chapter 2 – Traits, behavior and relationship As mentioned above in the previous section, Ernest Shackleton had a variety of leadership t raits that define his voyage to the North Pole. He was, many considered self-confidence, motivated, optimistic as well as being a leader with a great drive factor to influence his crews/employees. He was considered a great image, a true hero in his own time.However, like any leaders, he isn’t perfect. His success came with the price of lives from his crew members. Although his vision was accepted by many like him, he had made decisions that lead to the disastrous situation that would had likely otherwise, created another turn of event. But undoubtedly, his leadership had proven its wonder under extreme condition. He was passionate and considerate to his crew, but to certain extend, some might say he was a bit of a dare devil to risk his entire ship to bet against the intense condition that are unlikely to be anticipated.The life and time of Ernest Shackleton is perhaps one of many well known cases and a great example of the autocratic leadership style in conjunction with trai ts that belong to the democratic class. The style that Shackleton adopted was mainly due to several reasons that had proved to be more effective. During the voyage, Shackleton relies upon his personal judgments and close supervision to guide the crew members through the harsh punishment of mother nature.Having closely worked together with the crew mate, in which most of them looked up to Shackleton as a respectful leader with a burning passion that ignited their owns, the crew members were able to develop a sense of trust and heroism in his figure. Since he and the crew members have always been together directly under his influence and command, a sense of synchronization, rather than individualism was needed in order for things to flow fluently throughout his trip. This is especially true during those times where his ship, the Endurance got struck and stranded on ice.It was during this time that his autocratic style really shines. Put under the circumstances of such hardship and cra ziness, one could possibly go insane from fear, hunger, and desperation. It was crucial that each members of the party followed orders and did not revolt against their own will. Shackleton’s leadership style helped the entire crew to stay positive and motivated, and insisted on drawing out the survival factors in each member not to give up their lives so easily. For Ernest Shackleton, there was a time pressure and a needed for regulation within the group.Not only that his sense of responsibility, able to put his people first when he turned back after almost making it to the destination when one of his crew condition became fatal was important, his ability to think straight in these tough times had proved Shackleton to become a great example under the definition of leadership. In relation to the previous point, we can conclude that Shackleton’s leadership style is another representation of the consideration style since he cared about his men’s emotions and safety rather than his own success.According to the voyage, his crew enjoyed three full meals for the celebration of Leap Year Day and he also organized other fun activities for his crew such as dog racing, despite all the ruthless weather that were almost close to killing them everyday. When the Endurance got wrecked into the sea, instead of being all hopeless and upset, Shackleton told his crew that they are going home. This infamous quote marked his true spirit and show that he was one of the greatest leader of all. By reassuring the crew through focusing on the needs and desire that they currently uphold, he lightened up the hopes for his crew that they can o through this tough situation together, in which they did at the end. From business point of view, Shackleton applied an Employee Centered Style throughout the whole expedition. He led his crew (employees) in positive ways and cared about his followers both physically and emotionally. He considered himself as one of the follows, a s a part of the group, not just by calling himself a leader and only know how to announce decision or order others to get the works done. This can be summarize through the definition of â€Å"lead by example† leadership style.When the going got tough, the needs for harmonization and unification of each members’ will is very important for survival. Ernest Shackleton, while trying his best to individualize his leadership according to each subordinate, was more focused on trying to lead everyone towards the same path. Through the application of heroism, Shackleton was able to guide the crew and motivate them by targeting the respect and mutual feeling that the crews already feel toward him. This accentuated the spirits of all the members, unifying all their needs and centralized it as a whole.The turbulence that his group had to go through could had left a devastating effects, instead, they became stronger and stronger as each obstacles were overcome with joy and hope tha t Shackelton, with his leadership style represent. Much had changes since Shackleton became a living legend, but the principal and theory, as well as practical principle still remained the same. The business world that we live in today has much to apply. Leaders today need to adapt to changes, being able to quickly think on their feet and remain charismatic to the subordinates are the key ingredient to creating a great leader.As corporations are adapting more changes and restructure down to a heterachy level, we see a more decentralized structure in which employees are encouraged with power. But the needs for centralized authority remained the same under emergency, and that leads us to the next section of this report. * Chapter 3 – Contingency approaches to leadership One may believe that perhaps Ernest Shackleton and what he had to go through had shaped the way that his business style he adopted. In relation to the Fiedler’s Contingency Model, we start by examining Sh ackleton’s decision in relation to the situation that befell him.This model allows us a mode of evaluation for both the leadership styles and the organization situation, under two criteria, which are task and relationship. Shackleton had demonstrated a flexible style of leadership in numerous cases. He was not afraid to change and adjust his tactics to achieve his goals. This is especially true during the highlight of his voyage sailing on the Endurance. The Antarctica weather was harsh and unforgiving, putting a toll on Ernest to outperform the condition to survive. His goal upon setting sail was to set foot on the icy North Pole, but was later changed to endure the coldness and to get out of here alive.Such a drastic change in the situation asked for great demand in Shackleton to judge the situation as the lives of his crews are placed in his hands. A shift from a task-orientated style to a more relationship-orientated style challenged him mentally. As the result, he was ab le to accomplish his task of getting his crews out alive. Based on the three key elements of the situation, since he was able to develop such mutually agreement among the group and himself. They truly admire and had confidence in their leaders. Thus, this leads to a unification of the group towards achieving the goal.The task structure that Shackleton’s crew had to undergo was of immense difficulties. The unpredictable outcome caused the group to have a low task structure to enhance flexibility. Therefore, the responsibility that Shackleton had to shoulder was huge. This lead to the last element of position power. Since the group was striked with an unexpected turn of event, it was up to Shackleton to steer the crew back to following the objective, which he had done magnificently thorugh motivation and encouragement as a leader. The Hersey and Blanchard’s Situational Theory can also be used to explain the leadership style of Ernest Shackleton.Since Shackleton’s crew were very well equipped mentally due to their leader’s constant motivation and the method that led them, together with the low task structure, Shackleton need to employed the Participating strategy, followed up with the Delegating strategy. At first when the Endurance was out of hope to be recovered, his crews were no doubt feeling desperate about the situation. But with Shackleton’s igh spirit, they were able to pick up from scratch. In other words, they were able but unwilling when faced with such a disastrous situation. They need guidance and irection as the objective of the voyage had completely changed. Shackleton had done so very effectively in inspiring the will to live, through his famous quote â€Å" We’re going home†. As the situation progress, Shackleton was able to slowly earn more trust and confidence in his crew, this slowly move the relationship behavior position down to the lower end, toward the Delegating strategy area. During his se arch out for Elephant Island, he had to make a decision to leave the crew behind as to find a way to contact the mainland and signal for help, he delegated Thomas Crean, his second-in-command crew to take charge after he was gone.This could not be done without a high level of trust and high level of abilities to achieve such task. It was remarkably assuring to the rest of crew that when he announced he would come back for them, which he did. ( Find more information about the other 2 thoeries ) The Path-goal theories also contribute to analyze the leadership style of Shackleton in a very definite way. According to the definition, Path-goal theory full reliable on the leader’s responsibility to lead and motivate in order to achieve organizational goal.The journey that Shackleton had to travel was filled with adversity. At first, he was determined to reach the North Pole as this is the set objective, and he communicated this objective very well to his groups of followers. This i n return affected the kind of motivation that the crews expected from the voyage. During that time, the glory and fame of being the first few men to set foot on the Artic ice was indeed very attractive, especially for the adventurous souls like Shackleton and his crews who were seeking intrinsic rewards as the mean to strive for the objective.Shackleton was a dedicated man, his passion not only reminded himself of the goal every day, but it was also the fuel that ignited the dedication of his crew members. He kept the rewards clear as they moved along, even when the Endurance crashed. Shackleton still managed to quickly adapt to the situation and influence his team through the change of â€Å"reward†, which was now to safely escape his hazard. This theory explained how he was able to keep the motivation of his â€Å"employee† high throughout the voyage even when there was a change of goal, especially when the change was so drastic.Ernest Shackleton’s leadership style is also applicable to the explanation of the Vroom Jago Contingency Model. Similarly to some of the models and theories above, this theory characterize the participative leadership degree and how it correlates with the results and accountability of the decision. At time when Shackleton first commenced the journey, he gathered groups of attuned people based on character as well as competence. He knew very well the danger and how the strength, both physically and mentally of his crews had to face. The selection process picked out crew members with a positive attitude.This helped Shackleton’s leadership style to take effects in the most successful way. He had also develop a strong sense of loyalty and trust towards his crew members. This significantly proved to be the decisive factor as the Endurance got stranded on ice when it really shined. To an extent during the voyage, his participation was at the facilitate degree as he understood the ability of each individuals well enough to let them take charge while presenting ideas and experience on equal terms. When the Endurance sunk, he became more delegating as the group faced extreme adversity, while keeping them motivated.One can interpret and use different model to define Ernest Shackleton’s leadership style. Based on the diagnostic questions, he was actively involved in the preparation process before they set sailed, showing high level of participation and consideration as the expedition was many adventures’ dream at that time. By sharing the vision, he was able to collect the most suitable group of people. Because the importance of commitment was very high, Shackleton would personally interview each member he chose for a mutual agreement on the objective of the journey.Since Shackleton had been on past trips to the North Pole, he used the experience to persuade people and forming a reliable trust conformity. This helped to increase the likelihood of commitment of his followers out of respect for passion and knowledge. Shackleton implied the motivation theories very well as he was able to convince the sailors of the goal that he wanted to achieve, turning it into the goals of the group as a whole. This increase in support for the goal helped them to overcome challenges together later on.Last but not least, his team was not only dedicated but high trained for such an expedition. Shackleton was able to trust them and delegate tasks effectively. Based on the style of leadership that Shackleton represent, we can use the Path Goal Theory to best explain his style, as motivation towards the same goal as a team was the critical factor. His team was put to the test in such a condition that will easily drained the lives out of anyone, but with high motivation and a clear goal that unified them, he successfully pulled through and survive the weather that everbody deemed impossible.Without the corporation of each members, perhaps he could not have made it and that is why t his theory is best imply to explain his leadership style. Chapter 4 – The leaders as an individual Throughout his lives on the expeditions, we have seen how great a leader he was through the team members that he motivated, but how about concerning Ernest Shackleton as a leader in his own definition? Chapter 4: 1. Big five personality that ES had: * Extroversion * Conscientiousness * Emotional stability * Agreeableness 2. I would say ES had an internal Locus of Control.He was self-motivated and was likely to influence others. 3. ES was authoritarian. He relied on position power. 4. Shackleton’s End Values were to lead an adventurous life, explore the trans-Antarctic. His Instrumental Values were being responsible to his crew, being honest, being helpful. 5. I think ES was a Theory Y Leader. He valued his crew and understood what his followers wanted or needed so that they have the strengths to keep struggling throughout the hardship they had. Notes: * When he died, Shac kleton left debts of ? 0,000, over ? 700,000 in today's terms. That money, however, came from people who could afford it. Works Cited â€Å"Sir Ernest Henry Shackleton. † Encyclopedia of World Biography. 2004. Encyclopedia. com. 2 Jun. 2012 . â€Å"Shackleton† Wikipedia: The Free Encyclopedia. Wikimedia Foundation, Inc. 2 June 2012. Web. 02 Jun. 2012. ( I don’t think we should use Wikipedia as a reliable source ) â€Å"Nova Online† Shackleton’s Voyage of Endurance.Feb 2002 Web. 02 Jun 2012. http://personnel. ky. gov/nr/rdonlyres/6c98ae12-6df1-4476-acd3-ff1c9b2770f4/0/someshackletonleadershiplessons. pdf http://leadership. wharton. upenn. edu/l_change/Interviews/Shackleton. pdf http://www. nytimes. com/2011/12/25/business/leadership-lessons-from-the-shackleton-expedition. html? pagewanted=all http://artofmanliness. com/2011/08/02/leadership-lessons-from-ernest-shackleton/